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Asian Youth Driving Region's Mobile Data Market
Posted: 04-May-2005 [Source: In-Stat]

[In-Stat reports messaging made up 40.3% of mobile phone bills last year among Asian youth.]

Sottsdale, AZ -- The youth market in the Asia-Pacific region is becoming a significant driver for growth in the region's mobile phone market, reports In-Stat. Around 10-15% of all youth disposable income is spent on mobile products in developed countries, displacing spending on traditional youth products like clothing, toys, and comic books, etc., the high-tech market research firm says. In the Asia-Pacific region, spending by youth on mobile data services reached $15.2 billion in 2004, and the forecast growth rate for revenues is estimated at 15.3% annually from 2004 to 2010.

A recent report by In-Stat also found the following:

* Key applications for Asia-Pacific mobile youth include messaging, ring-tones, wallpapers, logos, games, music and videos.

* Messaging accounted for 40.3% of Asian Mobile Youth data expenditures in 2004.

* Ringtones, screensavers and wallpaper accounted for another 29.7% of the youth market followed by games at 9.7% and video, still nascent, at 6.5%


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