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Virgin Mobile USA debuts new calling plan
Posted: 17-May-2005 [Source: Virgin Mobile USA]

[New plan has customers paying 35 cents a day to receive 10-cent calling minutes all day long.]

Warren, NJ -- Responding to the rapid growth of the Pay As You Go wireless category, Virgin Mobile USA today debuted a new service offering for customers using a higher number of minutes per day. This new service, where customers pay just 35 cents each day to receive 10-cent calling minutes all day long, furthers Virgin Mobile's promise of providing value, simplicity-and none of the hassle that comes with post-paid plans.

"Since our national launch in 2002, we've seen a wider variety of customers embracing Virgin Mobile's approach to Pay As You Go and this is significantly increasing the scope of our addressable market," said Dan Schulman, CEO of Virgin Mobile USA. "In addition, wireless minute usage among the youth market is growing and we intend to stay ahead of this trend so we can meet the evolving needs of Pay As You Go customers."

Consistent with Virgin Mobile's commitment to providing a great wireless service with no strings attached, customers who choose the new offer are not tied to long-term contracts, don't have to pay special fees for either joining or leaving the service and their minutes do not expire. Once opted in, a customer's account is charged 35 cents per day to get 10-cent minutes all day long. The once-per-day rate of 35 cents applies whether or not a customer uses his or her phone. This totals to just $10.50 every 30 days - a much better offer compared to those that charge $.99 a day for the 10-cent privilege.

With 25/10, customers pay 25 cents per minute for the first 10 minutes of each day, followed by just 10 cents a minute for the rest of the day. For customers using fewer minutes per month, this is one of the best pricing offers on the wireless market today.

Now, wireless customers who use a higher number of minutes each month can enjoy great airtime rates without the typical long-term contracts, wasted minutes, overages charges, and other fine print charges associated with postpaid plans. Like 25/10, the new service will be available across all Virgin Mobile handsets. Top-Up will remain consistent with how Virgin Mobile customers have always added airtime to their accounts: by purchasing Top-Up cards or by credit card.

The new pricing option will be available for both existing and new Virgin Mobile customers starting today, May 17, via the Virgin Mobile USA Web site and starting May 23 at retailers across the US.

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