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Fantastic Four Hits the Small Screen
Posted: 13-Jul-2005 [Source: MFORMA]

[MFORMA launches suite of Fantasti 4 products including a mobile game, wallpapers, cell phone themes, voice tones, ring tones and ring backs.]

MFORMA Group, Inc., the leading global publisher and distributor of mobile entertainment, has launched a suite of mobile products based on FANTASTIC 4, the new Twentieth Century Fox motion picture event. The suite of Fantastic 4 products includes a state-of-the-art mobile game plus wallpapers, cell phone themes, voice tones, ring tones and ring backs based on defining scenes and voice clips from the movie. The products are being released amid the biggest marketing campaign ever conducted by MFORMA for the launch of mobile products. MFORMA's global marketing activity, conducted in conjunction with Marvel, Activision, Twentieth Century Fox, and Fox's global promotional partners, comprises more than 25 individual campaigns running concurrently in 20 countries around the world.

The Game:

Fantastic 4, the mobile game, is an action platform game. It follows the storyline of the new Fantastic 4 movie and features the famous family of Super Hero crime fighters from the original Marvel comic. Players can portray any of the Fantastic 4 characters: The Thing, Invisible Woman, The Human Torch or Mr. Fantastic. As in the movie, each character in the game has his or her own signature powers that must be put to use in particular ways to overcome the intensely riveting challenges each must face in defeating the nefarious Dr. Doom. In one scene, as Mr. Fantastic, each player must solve tricky puzzles while rolled into a ball; in another, as The Human Torch, you have to fly around to avoid water cascading from the ceiling. The Fantastic 4 mobile game was co-published with Activision and includes gameplay based on Activision's Fantastic 4 console game.

Fantastic 4 features state-of-the-art animation based on an all-new animation engine; a unique visual style based on a technique that makes computer graphics appear hand-drawn; and an advanced control system that allows for massive combo attacks without complex key presses. The new animation engine provides full-motion video at 24 frames/sec (twice as fast as other mobile games), and zoom capabilities never before seen in a mobile game. The graphics rendering gives the game the retro look and feel of comic books and a powerful connection to comic book Super Hero fans. The comic book presentation is further enhanced by multiple cut scenes from the movie.

Wallpapers:

Mobile users can choose from multiple Fantastic 4 images in stylized black & white or full color to personalize their phones. 10 black and white images and 18 full color images are available. Featuring Jessica Alba as The Invisible Woman, Michael Chiklis as The Thing, Chris Evans as The Human Torch, and Ioan Gruffud as Mr. Fantastic, The Fantastic 4wallpapers are high quality images of the main characters and defining scenes from the movie. Logo images are also available.

Color Animated Screensavers:

Choose from five exciting images that activate whenever your phone is idle: The Thing, Invisible Woman, The Human Torch, or Mr. Fantastic, or one of the Fantastic 4 together.

Themes:

Choose from among three different Fantastic 4 image sets to personalize your phone so that menus, clocks, calendars, and icons on your phone all appear in a uniform Fantastic 4 theme.

Voice Tones, Ring Tones, Ring Backs:

Featuring the most memorable lines from the film, customize your ring tone or ring back with: IT'S CLOBBERIN' TIME (Michael Chiklis as The Thing), FLAME ON! (Chris Evans as The Human Torch), or DON'T EVEN THINK ABOUT IT! (Jessica Alba as Invisible Woman).

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