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Sony Ericsson offers its latest Walkman phone - the W550
Posted: 08-Aug-2005 [Source: Sony Ericsson]

[New W550 combines music, imaging and game playing and offers easy music loading using Disc2Phone PC software.]

Sony Ericsson today announced a new addition to its Walkman(TM) phone family - the W550 - an affordable phone that offers great quality stereo music and integrates a 1.3 megapixel camera, full Internet browsing capability and a credible games console, all in a compact and stylish swivel phone design. This new Walkman phone will appeal principally to expressive fun seekers who enjoy life to the full and want to take their music with them everywhere they go.

The W550 has an advanced digital music player with excellent sound quality delivered through two external high quality stereo speakers or through quality stereo headphones provided with the phone. Loading music onto the handset is simple thanks to intuitive Disc2Phone(R) PC software and the phone's 256MB internal memory, enough for storing between 60 and 120 standard MP3 or AAC music tracks (depending on the bit rate). The W550 is the ideal new addition to the Sony Ericsson Walkman family with its stylish design and easy to use functionality. The phone is durable and offers great battery life, allowing users to listen to up to 30 hours of music.

Listening to music on the W550 over headphones means you never miss a call as the music cuts off automatically when a call is received, permitting the listener to take the call before resuming listening to the paused track. A direct music button gives instant access to the Walkman music player, which can be used independently of the phone, allowing the phone to be used in flight mode so your personal music can be enjoyed even on an airplane.

The W550 also offers an authentic games console experience. Games can be played with the screen positioned horizontally and buttons on the left and right of the screen being used for two-handed control. Gamers can enjoy this experience through the pre-installed 3D versions of Worms(TM)Forts: Under Siege 3D developed by THQ Wireless, Extreme Air Snowboarding(TM) developed by Digital Chocolate and a new multiplayer version of Midway's Gauntlet(TM), developed under license by TKO Software. If users prefer, horizontal-mode games can also be played in portrait mode or an L-Shaped mode using the keyboard. The W550 also supports multi-player peer-2-peer gaming over Bluetooth(TM).

Equipped with a 1.3 MegaPixel camera, the W550 captures stills and video-clips - with 4x digital zoom for close-ups - that can then be stored or shared using MMS or Bluetooth, or even transferred to a PC via USB cable.

Gigs, movie schedules, search engines and webmail can all be easily checked with the full Internet browser from a choice of viewing modes: full scale mode enables users to scroll round the complete page, or information can be presented in a single column. Either way, the bright 1.8 inch 262K TFT display provides razor sharp pictures.

There are plenty of ways to personalise the W550. The user can choose from a range of additional Style-Up(TM) covers that can be matched with wallpapers, themes and start-up/close-down animations which can be downloaded from Fun & Downloads. There's no reason to ever get bored with this stylish, fun phone.

The W550 is a Tri-band / GPRS phone and will be available during early Q4 in two different variants:

* W550i - Triple Band GPRS 900/1800/1900MHz version for European, African, Middle East, Asia Pacific and Hong Kong markets

* W550c - Triple Band GPRS 900/1800/1900MHz version for mainland China

In addition the W600a Walkman phone for the Americas that was announced on June 13 in New York as a Tri-Band/Edge product will now become the W600i for global distribution as a Quad-Band/Edge phone (850/900/1800/1900). The product will start shipping in the Americas from early Q4.

W550 - Features at a glance:

Imaging and messaging

QuickShare(TM)

1.3 MegaPixel camera

Horizontal camera user interface

4 x digital zoom

Picture light

176 x 220 pixel TFT display

262K colour display

Video recording and fullscreen playback

SMS and MMS

Wireless village

Adobe picture PC software

Entertainment

2 stereo speakers

Style-Up(TM) covers

PlayNow(TM) ringtones and 2D games

Horizontal fullscreen games and video

RDS FM radio

Walkman(R) player (MP3/AAC)

Media player (MP3/AAC)

256MB user memory

Stereo headset

40 polyphonic ringtones

Java MIDP 2.0

3D games

MusicDJ(TM) and VideoDJ(TM)

OMA DRM phase 1

MegaBass(TM)

Stereo widening

Connectivity

Triple-band 900/1800/1900 MHz

GPRS class 10

Access NetFront HTML browser

BluetoothTM and Infrared

PC software

External antenna connector

USB system connector and cable

More...

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