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Movida chooses Kyocera SoHo
Posted: 17-Aug-2005 [Source: Kyocera]

[Movida, newly formed MVNO targeting the US Hispanic market, to offer Kyocera's SoHo KX1 model.]

San Diego -- Kyocera today announced that newly formed Mobile Virtual Network Operator (MVNO) Movida has chosen Kyocera's stylish SoHo KX1 model as the first mid-tier handset offering in its debut lineup. Movida offers nationwide wireless voice services targeted specifically to the U.S. Hispanic market, estimated at more than 40 million people.

The Kyocera SoHo expands Movida's offering to its network of wireless dealers, which carry a line of models different from those sold through Movida's network of "big box" retail customers.

Kyocera's SoHo handset is a color flip phone with customizable faceplates, external caller ID and a unique asymmetrical design. With its interchangeable faceplates, Movida's SoHo users can literally change the look of the phone to suit their lifestyles, while providing great promotional and affinity opportunities for Movida.

"Movida's strategy of targeting the Spanish-speaking US. Hispanic market makes it an ideal addition to our diverse carrier portfolio and offers an excellent way to help build our brand presence within this community," said Lee Ittner, vice president for Global Sales and Marketing at Kyocera Wireless Corp.

The tri-mode handset features a removable flip cover with a vertical external caller ID for easy viewing as well as an angled, asymmetrical design on the bottom of the phone for a snug fit in the palm of a hand. Once open, the phone features a 65,000-color display and a large keypad for easy text messaging and dialing which also incorporates TTY and TDD capabilities for the hearing impaired. The "clamshell" handset features a speakerphone, two-way messaging, predictive text messaging, large keys for rapid entry and productivity tools including a robust contact directory, calculator, scheduler, alarm clock and more. Predictive text-input software provides rapid text entry in English, Spanish, and Portuguese and the SoHo sustains up to 3.5 hours of talk and up to 180 hours of CDMA standby time on a standard lithium ion battery. The Kyocera SoHo weighs only 3.52 ounces and measures 4.45" x 1.89" x .91."

The Kyocera SoHo handset is available now at a suggested retail price of $99.00. Specific details on the offering including additional information on the Kyocera SoHo handset, accessories, and other wireless services are available at authorized Movida dealer retail locations as well as online at www.movidacelular.com and www.kyocera-wireless.com.

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