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Macromedia Flash Lite extended to BREW
Posted: 18-Oct-2005 [Source: Macromedia]

[A version of Macromedia Flash Lite to be created as an extension for BREW. ]

Anaheim & San Diego -- Macromedia and QUALCOMM Incorporated today announced an agreement under which Macromedia(R) will create a version of Macromedia Flash Lite(TM) as an extension for BREW. As a result of this agreement, the large BREW developer community and more than two million Flash developers will be able to create rich, engaging mobile content on the Flash Platform for the BREW solution, QUALCOMM's established content delivery and monetization system.

Expected to ship next year, this new extension of Flash Lite for BREW will help further evolve the wireless value chain worldwide. BREW developers will realize the benefit of rich mobile experiences and the return on investment when they add Flash to their applications, while Flash developers will have a new channel to monetize their mobile work. Subscribers will ultimately benefit from a wide array of the richest services and content possible. The announcement today builds on an existing QUALCOMM and Macromedia agreement.

"By providing an extension of Macromedia Flash Lite for BREW, mobile developers will have a prime opportunity to bring compelling Flash services and content to mobile devices globally," said Al Ramadan, executive vice president and general manager of mobile and devices, Macromedia. "We are excited to extend our partnership with QUALCOMM to bring great mobile experiences to more than 56 operators."

During the past year, shipments of mobile devices running Flash nearly tripled from 12 to 35 million units. Macromedia offers mobile solutions for enhanced content and browsing, customized phone user interfaces, and converged data experiences. Flash Professional 8 enables designers and developers to create rich content and applications across desktops and devices. QUALCOMM's BREW solution is designed to meet the distinct and varied needs of wireless operators, handset manufacturers, publishers, developers, and end users around the world. BREW products and services include the following: an open, extensible client platform that supports robust system and application software including personalized and branded user interfaces for mass-market devices; a J2EE-based, modular delivery system that enables the distribution of content, applications, and user interfaces to wireless devices across all air interfaces; a dedicated professional services team that supports the integration of customized implementations; and the wireless industry's first global marketplace to support the monetization of applications and services developed in all programming languages. The BREW solution can make the wireless visions of innovative companies a reality.

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