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Vodafone and UMG sign partnership
Posted: 14-Nov-2005 [Source: London]

[Universal Music Group and Vodafone forge content agreement.]

A strategic alliance between the world's largest music company, Universal Music Group (UMG), and the world's largest mobile telecommunications network company, Vodafone, has been forged to deliver unparalleled content and entertainment innovation to Vodafone live! customers.

The agreement, announced today, will see the introduction of a broad range of products and services featuring such market-leading stars as Eminem, U2, Black Eyed Peas, Kaiser Chiefs, 50 Cent, Keane, Rammstein, and Scissor Sisters. The new partnership between Vodafone and UMG's Universal Music Group International (UMGI) division represents the world's most extensive offering of music for mobile, including: Realtones and ringback tones, Full-track audio downloads, Full-track video downloads, and Video streaming.

Content from this deal is already available on Vodafone live! today, and it is expected that over 100,000 full-track audio downloads will be available within a matter of weeks, boosting the overall catalogue to over 600,000 tracks. The products and services associated with the long-term agreement are designed to meet accelerating, global consumer demand for entertainment content on Vodafone's networks. The agreement also creates significant growth opportunities for both companies via innovative offerings in music and related areas in the future.

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