[Harrah's and Glu Mobile form alliance to bring World Series of Poker(R) branded content to mobile phones.]

Las Vegas -- Harrah's License Company, LLC, an affiliate of Harrah's Entertainment, Inc., and Glu Mobile, a leading creator and global publisher of mobile entertainment, have formed a worldwide, multi-year alliance to create and publish World Series of Poker(R)-branded mobile content, including games, graphics, ringtones and other applications.

The Glu agreement follows announcements earlier this year of pacts between Harrah's and America Online for free-play online games and Harrah's and Activision for console games. As the mobile games publisher for the World Series of Poker, Glu will begin developing and publishing content in 2006.

The World Series of Poker, the world's richest and most prestigious poker event, will take place next summer at the Rio All-Suite Hotel & Casino in Las Vegas. During the 2005 World Series of Poker, more than $52 million in prize money was awarded in the Main Event alone, and every player who advanced to the final table won at least $1 million. The World Series of Poker is televised exclusively on ESPN.

More...

Back to Headlines...