Revenues from mobile ticketing and mobile retail services will assist the global mobile commerce market by generating over $63bn worth of revenue by 2010, according to a new report from Juniper Research. Mobile phone users, familiar with purchasing digital content such as ringtones and games, equipped with intelligent smartphones and accessing the mobile internet via faster mobile data networks will increasingly use their devices for mobile commerce.
The new report reveals that innovative use of technology such as mobile barcodes and integrating RFID into a mobile device coupled with consumer demand for easy to use applications is driving up the adoption of mobile ticketing and mobile retail services.
Highlights from the report include:
-- By 2010, 32% of Japanese mobile users will be buying tickets using a mobile phone.
-- Adoption rates in current mobile ticketing implementations is as high as 30% of the total tickets issued within the scheme.
-- By 2010, 87m European mobile users (15% of total) will be using their mobile devices for mobile ticketing purposes.
-- The use of mobile barcodes is revolutionising the way we purchase and store tickets.
-- The bullish economies of India and China are fuelling the five-fold increase in annual m-retail transactions for the Rest of Asia Pacific forecast for 2008.
-- Juniper predicts that there will be sufficient consumer demand, adequate payment schemes available and enough retailers supporting these schemes to see worldwide mobile payment revenues reach over $10billion by 2010.
Report author Alan Goode said: "The modern mobile phone and mobile network provides unparalleled levels of commercial potential. We are now beginning to enter the m-commerce era and this era will see all of its expectations met."