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FSS Introduces HipMedia
Posted: 09-Feb-2006 [Source: Flextronics]

[FSS HipMedia Suite for OMAP2430 targets 3G devices offering a full mobile multimedia experience with support for the latest media formats such as H.264,; MPEG-4, Microsfot Windows Video and Audio and eAAC+.]

Barcelona -- Flextronics Software Systems (FSS) today announced the first public demonstration of the FSS HipMedia(TM) Suite for the Texas Instruments Incorporated's (TI's) OMAP2430 application processor. HipMedia Suite provides a full range of multimedia applications for 3G phones based on the latest addition to the TI OMAP(TM) 2 family of application processors.

The FSS HipMedia Suite for OMAP2430 is targeted at 3G mobile phones and handheld devices, allowing downloadable media streaming and playback, digital video recording, still image capture, video teleconferencing and mobile digital TV. The FSS HipMedia Suite provides applications which offer consumers a full mobile multimedia experience with support for the latest media formats such as H.264, MPEG-4, Microsoft Windows Video and Audio and eAAC+. Additionally, Flextronics Software Systems has the expertise to customize the applications to meet the brand requirements of handset manufacturers and network operators.

"Once again FSS demonstrates technical expertise and early market leadership in the mobile software services space, by presenting one of the first public demonstrations of mobile multimedia applications for the newest member of the TI OMAP 2 family, the OMAP2430," said Shankar Narayanan, general manager and vice president, Flextronics Software Systems Mobile Terminal and Handheld Business Unit. "Endpoint manufacturers will be able to introduce new multimedia-rich devices in record time, meeting customer demand for ever better mobile audio and video experiences."

The new TI OMAP2430 is specifically designed to manage complex multimedia scenarios for 3G phones, boosting video performance by up to 4X and imaging performance by up to 1.5X.

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