3GSM will be the setting of the latest large-scale demonstration of Near Field Communication Technology (NFC) -- the easy-to-use short range wireless technology. Royal Philips Electronics and Telefonica Moviles Espana, the largest Spanish mobile operator, will demonstrate the simplicity of NFC technology by providing 200 selected attendees of the 3GSM World Congress with NFC-enabled Samsung SGH-X700 mobile phones to be used in a variety of applications throughout the conference and exhibition area. With the NFC-enabled Samsung SGH-X700 mobile phones, the 200 participants can conduct various transactions throughout the Congress, including secure payment and exhibition and conference access, simply with the swipe of their mobile phones.
According to Gartner research vice president Stan Bruederle: "In addition to being well suited for contactless payments using your mobile phone, NFC can be used for simply establishing secure wireless connectivity connections with your mobile phone and other devices using wireless universal serial bus (USB), Bluetooth, and other connectivity technologies."
Samsung's SGH-X700 is a premium bar-type handset, which combines elegant design with comprehensive features. The popular X700 models are specially equipped with NFC technology to demonstrate the simplicity and ease-of-use of NFC at 3GSM. The applications that the 200 attendees can enjoy with their NFC-enabled Samsung phones include:
Secure contactless payment: Each phone comes equipped with e-money that can be spent at a specially equipped kiosk at the Philips booth. By using the touch-screen kiosk, users can easily select and pay for their choice of CDs, DVDs and books using the NFC-enabled phone. After the transaction, the money is deducted from the purse and a message pops up on the phone screen indicating the balance account.
Exhibition and conference access: When users wish to access the conference or exhibit area, they simply pass their NFC-enabled phone in front of the entrance booth just by holding their NFC phone close to the PDAs being used at all entrances for access. The PDA reads the phone, confirms the validity of the badge, and in an instant, the transaction occurs and the authorized attendee can enter the conference.
Other applications and services that are part of the demonstration include on-site registration, information exchange with the lead retrieval system, an electronic business card with the user's personal registration dated stored on the phone and the opportunity to win prizes.