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Superman Returns - this time with his own mobile web site
Posted: 27-Jun-2006 [Source: Warner Bros.]

[The Man of Steel returns to Earth with a brand new mobile site and action-adventure game just in time for the launch of "Superman Returns" on June 28th.]

Burbank, CA -- Warner Bros. Digital Distribution is today announcing the launch of a mobile (Wireless Application Protocol/"WAP") site and action-adventure game for the highly anticipated feature film "Superman Returns." The site is one of the first of its kind in the U.S. for a major motion picture and the first major domestic direct-to-consumer mobile program created by Warner Bros. Digital Distribution.

The mobile site, available to all mobile subscribers in the U.S. and Canada with text messaging and wireless internet service, gives fans immediate access to "Superman Returns" by simply texting the letter S to the phone number 43892 (GETWB). This unique mobile experience offers promotional and premium content. Promotional items include a free mobile wallpaper, trivia game, and Daily Planet media alerts, providing fans with the latest news and events leading up to the premiere. Subscribers can also enter to win a "Superman Returns" prize pack, browse local showtimes, purchase tickets, and watch video content including theatrical trailers and production journals from director Bryan Singer.

Fans have the option to purchase premium mobile content, including an action-adventure game with five levels of play. The game is set in a future metropolis overridden with criminals and catastrophes. Players assume the role of Superman, racing against the clock to regain the trust of the people and bring peace back to the city. Other premium content includes wallpapers from the new film and ringtones from John Williams' classic "Superman" theme and Rhino Records' "Sound of Superman" concept album. Long time fans are treated to a wide selection of personalized wallpapers and ringtones from the super hero's classic and current films, television, and comic book properties such as "Superman I & II," "Smallville," and "Lois & Clark: The New Adventures of Superman."

Warner Bros. Pictures' "Superman Returns" will soar into theaters across the U.S. on June 28th.


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