US mobile marketing firm TCS Mobile announced the launch of the "Games Gone Mobile" Tour presented by Cingular Wireless, a ground-breaking expo dedicated solely to the world-wide mobile gaming phenomenon. The ten-city, interactive tour begins on August 11th in Chicago, IL and culminates on October 15th in Los Angeles, CA.
The high-energy, youth-focused events will showcase the latest and most popular mobile gaming titles from EA Mobile, Oasys Mobile and Sony Pictures Mobile - including "Tetris Mania," "Doom RPG," "Scrabble Blast," "UNO Challenge," "Rock'em Sock'em Robots(TM)," "Texas Hold'em by Phil Hellmuth," "Wheel of Fortune," "Snoop Dogg Boxing(TM)," and "Ratchet & Clank."
"Games Gone Mobile was created as a platform to show off the rich multimedia gaming experience available today on the mobile phone," said Stephen O'Shea, President and founder of TCS Mobile. "The fact is that most consumers aren't aware that mobile games even exist - and those that do usually equate the experience with low-tech single-player titles. This is the single biggest marketing challenge faced by mobile game developers today - and with the Games Gone Mobile tour, we're out to meet this challenge head-on - and show consumers just how far mobile gaming has come - and how easy it is to download and play."
On-site Attractions and Tour Details
The tour will be making stops in the Chicago, Boston, New York City, Washington DC, Atlanta, Miami, Dallas, Las Vegas, San Francisco, and Los Angeles markets - activating for three full event days per market.
Consumers will be encouraged to play games that have been preloaded onto LG handsets - all within a cool, 20' X 20' interactive space. GGM "Game Jockeys" will be on-hand to provide one-on-one game tutorials, purchasing instructions and LG handset giveaways - while an on-site DJ will ensure energy levels remain high. Mobile game trailers and additional on-site information will be displayed on video monitors interspersed throughout the area.
While the tour primarily focuses on the youth target, older visitors will not be left out in the cold. Teens will be encouraged to drop off their parents at a specially designated "Parents Zone," which will come fully-equipped with rocking chairs and mobile game demos designed to appeal to those less familiar with the technology.
Additionally, players who download a mobile game to their phone will be automatically entered into a sweepstakes for a chance to win $500 or an LG phone.
The tour is being supported by in mall posters, food court table tents and a radio advertising campaign, with each weekend's event capped by a live radio remote hosted by local DJ's.