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Musiwave fuels new one-click artist content service
Posted: 30-Aug-2006 [Source: Openwave]

[Spanish operator Telefonica Moviles Espana launches the first-ever one-click dedicated musical artist content service fueled by Musiwave, an Openwave company.]

Paris and Madrid -- Musiwave, an Openwave company (Openwave Systems Inc. Nasdaq: OPWV), and a leading provider of mobile music entertainment services to operators and media companies worldwide, and Telefonica Moviles Espana, the leading operator in the Spanish mobile market, today announced that Musiwave is fueling Telefonica Movile's new one-click artist content service, Todo X Artista.

The Musiwave-powered service will feature artist sites from Madonna, Shakira, La Oreja De Van Gogh, Mana, Chayanne, Estopa, Julieta Venegas, Nelly Furtado, Depeche Mode, Black Eyed Peas, El Canto Del Loco and Coldplay among others. Customers who buy music via Todo X Artista will not only enjoy full length music tracks delivered to their handset, but will have one-click access to all content from the artist of their choice, be it full tracks, ringtones, ringbacktones (also known as Yavoys), videotones, videoclips, or wallpaper, on a dedicated artist site.

"Movistar was the first operator to launch a mobile full track MP3 download service in Spain in November 2004. Today, along with Musiwave, we're strengthening our music offering with a new service for users that takes full advantage of the fans concept: all the things you search about your favorite artist. By offering our subscribers in Spain a one-click artist content service, Todo X Artista with Musiwave, we are again breaking new ground," said Esther Tapia, Directora de Contenidos for Telefonica Moviles Espana. "We are innovators, always adapting our products and services to the clients' demands and driving the way for easier services."

Access to Todo X Artista is through the Emocion portal, by selecting the Music / Images folder. To make it even easer, users can send a free SMS message "ARTISTA" to 404 and they will receive a message with the direct link to the service. The service is available on all multimedia handsets and full track service is available on all 3G handsets. The 250,000 full track library includes music from Warner, EMI, SonyBMG, Universal as well as Vale -- the largest local music label in Spain recently acquired by Universal -- Blanco y Negro, and other independent record labels. The full track service is available for euro 1,50 per song.

"Telefonica Movile's Musiwave-powered solution provides Spanish customers what they want: the ability to easily shop for content from their favorite artists anytime, anywhere," commented Nicolas Pelletier, vice president and general manager for Musiwave. "We are very proud to be a part of this pioneering music offering."

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