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T-Mobile enters new era with myFaves
Posted: 02-Oct-2006 [Source: T-Mobile]

[T-Mobile launches new marketing direction and launches myFaves service.]

Bellevue, WA -- T-Mobile USA, Inc. unveils nationwide a new wireless communications experience that brings to life a customizable, fun and easy-to-use phone interface on today's coolest phones, and facilitates unlimited any-network callingSM to those who matter most.

Available only from T-Mobile, the new experience, called myFavesSM, emphasizes people first rather than technology. myFaves empowers users to have five photos or icons on their myFaves-enabled device home screen that illustrate the five people who matter most to them. Then, with a simple click, the user has unlimited nationwide calling to that designated person -- to any number in the U.S., even landlines.

The phone interface also enables the user to access a straightforward communications menu in just one click for effortless text and multimedia messaging (SMS and MMS, for which separate charges may apply), and to easily leave voice notes for the five numbers in their Fave 5. Plus, the unlimited calling feature enables people to concentrate on their conversations, thereby eliminating concerns over which network their friends or family use.

The myFaves experience is designed to be:

* Focused on people. myFaves-enabled phones feature icons or photos for peoples' Faves right on the home screen. These are easy to create by cropping or taking a new picture with a custom "circle view finder" or by choosing among fun, free and premium downloadable icons.

* Easy to use. The myFaves interface makes it easier than ever to communicate; and intuitive setup on the handset makes activation and maintenance simple. Users can, without charge, change any or all of their five Faves once a month from the phone.

* Affordable. myFaves offers unlimited nationwide calling to one's five favorite people, to any phone in the U.S., with plans starting at just $39.99 per month (for individuals) or $69.99 per month (for families), plus applicable taxes and fees.

There are no domestic roaming or domestic long-distance fees with myFaves. Unlimited nationwide calling includes those calls that both originate from and are received in the U.S.; and excludes international, toll (900) and toll-free (800, 866, 877) numbers. A selection of icons and photos will be available, both free and for purchase.

T-Mobile offers a broad lineup of myFaves-enabled phones from a range of phone manufacturers, including these popular devices: BlackBerry Pearl, Samsung Trace (SGH-t519) and t629, Nokia 6103, and MOTORAZR V3. Virtually all new handsets available through T-Mobile will be myFaves-enabled by the end of the year.

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