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Mobile video offering over 2,000 titles
Posted: 15-Nov-2006 [Source: Telephia]

[Research group, Telephia, reports there are over 2,000 mobile video titles available to Cingular, Sprint and Verizon Wireless subscribers.]

San Francisco -- Can't wait to see previews of the "Borat" movie? Need to catch ESPN sports highlights or check the latest AccuWeather forecast on the go? It's all on your phone. Telephia, the world's largest provider of syndicated consumer research to the telecom and mobile media markets, reports that more than 2,000 mobile video titles are available to Cingular, Sprint and Verizon Wireless subscribers.

Telephia has begun tracking the availability of mobile video content in its Mobile Video Catalogue. The listings include titles available from both clip (e.g. VCAST) and streaming (e.g. MobiTV) applications.

"Operators and content providers have made great progress in building the variety and depth of content available to mobile video users," said Kanishka Agarwal, Telephia's VP of New Products. "Most key content types -- News, Weather, Sports, Drama, Comedy, Music, Movies etc -- are now represented each with a good selection of titles."

Channel Guides, 3G Phones Key to Driving Usage

With a broad selection of video content available, operators need to focus on improving navigation and usability. Fifty-two percent of mobile video users prefer to use a channel guide to select content on their phones, and the rate is even higher for younger mobile video users (70 %).

"Mobile video users will be most comfortable with familiar navigation schemes that resemble service guides on cable/satellite TV and search interfaces on websites like YouTube," added Agarwal.

Of course, great display devices and high-speed network connections will remain the most critical factors in building adoption and higher repeat usage of mobile video. Telephia's research shows that dissatisfaction with existing services largely results from service quality issues (see Table 1). "Users will clearly respond to the higher quality experience as 3G systems evolve and gain adoption," continued Agarwal. "And this bodes well the upcoming MediaFLO/Verizon Wireless launch which will offer users another step-up in quality."

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