[The new Z310 features a VGA camera, MP3 Music Ringtones and Bluetooth plus a semi-transparent finish offering novel lighting effects.]

For a phone that reflects your style whether you're at work or at play, picture yourself with the new Sony Ericsson Z310. Announced today, this stand-out phone has a flawless, polished finish. The front icon display is integrated into the design, hidden discretely beneath the surface until a message or call is received. There are even eye-catching coloured light effects that can be assigned to contacts in the phonebook; so you can know at a glance who is calling.

The seamless, semi-transparent finish on the front of the phone allows the display icons (which signal when a new event takes place on the phone) to be 'hidden' beneath the surface. And a separate external display, also concealed under the surface of the phone, lets you know exactly who is calling.

Adding to the striking design is a series of novel light effects that serve to both personalise the phone & allow the user to 'colour code' their contacts. Simply assign a coloured light to your frequent callers and you will know instantly whether its work trying to reach you, your best friend fixing a date, or your mother calling to invite you to Sunday lunch! It is even possible to set the look and feel of the menu & screen display to match the time of day; a bright theme during the daytime and something more relaxing or subtle at night.

Although straightforward to use, the Z310 is loaded with features to help you organise your life and have fun along the way. The built-in VGA camera allows you to take spontaneous snaps and share them with family and friends instantly via Picture Blogging (uploading pictures directly to a Blog site from the Z310) or Picture Messaging (MMS). Alternatively, just use the phone as a portable photo album to make sure that your memories are always with you.

And there's no need to worry if you can't find your phone in your bag or under that pile of papers! Just link the Z310 to a Bluetooth headset, such as the comfortable & compact HBH-PV705 Headset, and you are likely to never miss a call.

You can choose the Z310 in the colour that best fits your lifestyle and your wardrobe. This luscious phone comes in three very individual colours: Jet Set Black, Blush Bronze or Lush Pink.

Z310 is a Triple band/EDGE/GPRS 900/1800/1900 handset and will be available in selected markets from Q1 2007.

Z310 - Features at a glance:

Imaging and messaging

* Main screen: 128 x 160 pixels, STN (for low power consumption), 65,536 colours

* External screen - combined, Monochrome/single colour display, (96 x 64 pixels) and Icon Display

* Built-in VGA camera

* Messaging - MMS, SMS and EMS

* Email

* Instant Messaging

* Changeable Wallpapers & Themes

* Picture phonebook

Music

* Polyphonic ringtones

* Music ringtones (MP3)

* Java Midp 2.0

* PlayNow(TM)

* Direct links for easy download

Connectivity

* EDGE

* HTML browsing

* Infrared

* Bluetooth(TM)

* Speakerphone

* WAP 2.0

* AMR speech codec - optimises voice quality & minimises interference

* FOTA

* Talk time: Up to 7 hours

* Standby time: Up to 300 hours

Accessories

* Bluetooth(TM) Headset HBH-PV705 (over-ear style)

* Deskstand CDS-60

* Bluetooth(TM) Car Speakerphone HCB-100

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