[Group forms to enable digital multimedia broadcasting for mobile operators in the Pan Asian region.]

Hong Kong -- SK Telecom, TOSHIBA, Glocal Media, and International Mobile Broadcasting Pte. Ltd. announced today the formation of the Pan Asian Mobile TV consortium to enable digital multimedia broadcasting for mobile operators in the region. Trials are set to begin in early 2007 with leading mobile operators in Asia. SK Telecom is Korea's Leading mobile communications company with more than 20 million subscribers. Toshiba is the pioneer in digital multimedia broadcasting and is the founder of MBCO (Mobile Broadcasting Company in Japan). Glocal Media is a leading content aggregator. International Mobile Broadcasting is the holder of Asian mobile TV licenses and spectrum.

ADVERTISEMENT "The vision will bring a new era of Broadcasting in the Asia region. People can enjoy informative, educational and entertaining live contents from all over the world anytime and anywhere with cell phone most cost effectively by adopting S-DMB system that was commercially proven in Japan and Korea," said Masashi Suenaga, TOSHIBA.

"The Pan Asian Mobile TV initiative will open a window of opportunity for the mass in the Asia Pacific region to enjoy a buffet of global contents ubiquitously through their mobile handset. This multilateral, cross-cultural initiative will exemplify the vision of a united Asia," said J.H. Kah, Vice President, SK Telecom.

"The Pan Asian Mobile TV consortium is the region's first enabler for a regional mobileTV service. The initiative will contribute to the public by providing mobile learning, and disaster prevention media. Pan Asian Mobile TV will be able to contribute to the mutual understanding and the unification of this region through content reciprocity," said Tom Navasero, Project leader.

"Glocal Media is very excited to be the content partner in this mobileTV consortium, we believe strongly that mobileTV is the next big thing and Asia is the place to do it. It offers us content owners a new distribution path to reach our customers and at the same time an opportunity to develop brand new forms of content that will be specific to mobileTV. In short, mobileTV is a brand new distribution window and I know that content owners around the world will be looking forward to its development and will be cheering us on. Television won't be the same anymore, television just got better," said Dennis Young, CEO Glocal Media.

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