[Sharpcast allows Alltel users to view photos seamlessly across platforms incluidng a user's mobile phone, desktop PC, and the Web - offering continuous multi-way synchronization.]

Palo Alto and Little Rock -- Sharpcast and Alltel Wireless today announced that Sharpcast Photos has been selected as the standard and exclusive photo sharing and synchronization application for Alltel Wireless' line of Windows Mobile-powered smartphones, including the new Palm Treo(TM) 700wx and the UTStarcom(TM) PPC6700.

Sharpcast Photos is the debut service built on the company's patent- pending universal "push" synchronization platform, which marks the first instance where Blackberry-like push synchronization capability is available to the average consumer, outside of an enterprise setting. It automatically backs up photo collections online, organizes them into web albums, and keeps the collection constantly up to date across all of a person's mobile phone, all their PCs and the web. Sharpcast eliminates the every-day hassles of manual uploading, tedious sharing processes, forgotten backups and sync cables so people can get on with creating and enjoying their media.

Sharpcast Photos will be available on most new Windows Mobile smartphones from Alltel Wireless. Any existing Windows Mobile phone owner can download the application and sign up for their free Sharpcast Photos account at www.sharpcast.com/Alltel . From that site, customers can sign up to trial the service with up to 5 GB free storage or may choose to upgrade with a monthly subscription.

Alltel is the first wireless carrier to offer Sharpcast Photos to its customers. The companies are offering a powerful new version of Sharpcast Photos mobile edition which eliminates the every-day hassles of manual uploading, tedious sharing processes, forgotten backups and sync cables. Sharpcast Photos automatically backs up photo collections online, organizes them into web albums, and keeps the collection constantly up to date across all of a person's mobile phones, PCs and the web. Also, by seamlessly unifying a user's mobile photo collection and PC photo collection, Sharpcast provides a sharing experience that is much more powerful than existing solutions. Sharpcast Photos mobile edition currently supports Windows Mobile 5.0 smartphones, with more mainstream phone platforms to be supported in 2007.

With the new Sharpcast Photos mobile edition client, photos taken on a phone are instantaneously sent to the web and to the user's desktop PC. Likewise, photos on the user's desktop PC and in their online web albums are automatically visible on their mobile phone, without having to rely on a mobile web browser. The organization of the albums is kept intact on the phone, and photos stream instantaneously to the phone as they are viewed.

"Whether you need to quickly send photos of a real estate property to your office, or you're a busy parent wanting to share a precious memory, Sharpcast Photos will allow Alltel customers to get the most out of the robust capabilities of their powerful mobile devices," said Wade McGill, senior vice president of product management at Alltel Wireless.

Sharpcast Photos is unlike any other photo service due to its continuous multi-way synchronization which keeps a PC in perfect sync with the web and mobile phone. For example, when photos are edited in one location such as a home PC, the change is made everywhere else automatically on the person's other PCs and online web albums. If photos are added through a web browser while away from home, those photos automatically appear on the person's home PC mobile phone.

Because Sharpcast Photos includes powerful desktop software and doesn't rely solely on web access like most services, people have access to their entire photo collections from almost anywhere even when web access is not available. Changes made to a collection while offline, for example on an airplane, automatically synchronize the next time the person connects to the internet.

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