Ericsson announced today that it will conduct the world's first live demonstrations of mobile TV using its Multimedia Broadcast Multicast Service (MBMS) at the forthcoming 3GSM World Congress.
MBMS facilitates mobile broadcasting of multimedia services - such as mobile TV - over existing 3G networks. It is a key enabler of mass market mobile TV penetration and allows an unlimited number of concurrent users to use the service.
The MBMS demonstration will showcase high-quality mobile TV on a prototype U365 mobile platform. Participants will enjoy interactivity and fast channel switching.
The demonstration follows Ericsson's successful completion of the world's first live MBMS trial in 2006 and is a precursor to the commercial rollout scheduled for 2008. In the interim, Ericsson will also offer several mobile platforms supporting MBMS, enabling commercial launch of handsets during 2008.
MBMS complements the unicast and HSPA (High-Speed Packet Access) solutions already employed in mobile networks by utilizing existing infrastructure to add broadcast capabilities.
Kurt Jofs, Executive Vice President, head of Networks, Ericsson, says: "Operators are increasingly looking to leverage existing infrastructure for multimedia services. MBMS is a simple, quick and easily deployed solution that allows different forms of content to be broadcast in different areas of the mobile network.
"3G also opens the door to attractive revenue opportunities, for example, from content fees and broadcast advertising, while giving end users greater flexibility through access to an array of services such as interactive mobile TV and personalized content."