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Yahoo! launches mobile display advertising platform
Posted: 13-Feb-2007 [Source: Yahoo!]

[Yahoo! has launched a mobile display advertising platform in 19 countries. Ads will appear on the top of the Yahoo! Mobile Web home page allowing consumers to "click" on interactive ads.]

3GSM World Congress 2007, Barcelona -- Yahoo! Inc. launched its mobile display advertising platform on the company's Yahoo! Mobile Web service (m.yahoo.com) in 19 countries across Europe, Asia and the Americas instantly enabling advertisers to reach consumers around the globe on their mobile phones. This worldwide launch demonstrates Yahoo!'s continued focus on extending our leadership in display advertising and intension to be number one in mobile monetization.

Major global advertisers including Hilton's Embassy Suites, Infiniti, Intel, Nissan, Pepsi, Procter & Gamble Asia Pacific and Singapore Airlines will launch the inaugural mobile advertising campaigns on this new platform beginning today. The advertisements will run near the top of the Yahoo! Mobile Web home page. Consumers will be able to click on these interactive ads to directly call the advertiser or to learn more information about the advertiser's offer.

"Yahoo!'s clear leadership in Internet display advertising combined with the global reach and popularity of our mobile services makes it natural that top advertisers are coming to us to go mobile," said Steve Boom, senior vice president, mobile and broadband, Yahoo!. "Only Yahoo! can offer the world's biggest advertisers the ability to work with one trusted partner to reach a targeted audience of engaged consumers on both their PC and mobile phone."

As the industry leader in display advertising, Yahoo! gives advertisers the ability to execute truly global campaigns that will reach millions of consumers on their PC and mobile phone. Yahoo! provides comprehensive solutions across both display and search advertising, including customized research and unparalleled targeting and measurement capabilities. Yahoo! works with a large majority of the AdAge Top 100 advertisers, and today's launch is another key initiative to extend Yahoo!'s leadership in the display segment.

"Nissan is always looking for ways to interact with consumers using new means of communication," says Steve Kerho, director of media and interactive marketing for Nissan. "The new Yahoo! Mobile Web service is the perfect medium to directly engage consumers worldwide, and expose them to exciting projects we are working on, such as Nissan Live Sets, an intimate concert series on Yahoo! Music, which has featured artists such as Christina Aguilera, Tony Bennett and John Legend."

"We've had exceptional results reaching our consumers on Yahoo! online," said John Vail, director of interactive marketing, Pepsi-Cola North America. "Now we can reach consumers when they're on the move and communicate with them in a way we haven't before."

"As a global company, Intel continues to look for new, innovative ways to reach consumers worldwide to make them aware of Intel's latest consumer offerings," said CJ Bruno, director of Americas marketing, Intel. "Yahoo!'s new mobile ad platform allows us to efficiently reach customers in key markets around the world on handsets, one of the fastest-growing consumer application markets worldwide."

In November 2006, Vodafone named Yahoo! their exclusive display advertising partner in the U.K. The companies formed this strategic alliance to create an innovative mobile advertising business that will enhance the customer experience on mobile phones while providing both companies with a new revenue stream. Also in November 2006, Yahoo! first launched display ads on the company's Mobile Web service in the U.S. In October 2006, the company also launched search advertisements in beta in the U.S. and U.K.

Yahoo!'s Mobile Web service is available on most mobile phones across major mobile operators around the world. The company also unveiled a streamlined Mobile Web homepage that makes it faster and easier for consumers to search, check their e-mail, instant message, stay current on breaking news, catch up on sports and more. The new advertising platform and home page is live on the Yahoo! Mobile Web service in Argentina, Australia, Brazil, Canada, France, Germany, India, Indonesia, Italy, Malaysia, Mexico, Philippines, Singapore, Spain, Taiwan, Thailand, United States, United Kingdom and Vietnam.

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