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Virgin Mobile and Kyocera announce the MARBL
Posted: 03-Apr-2007 [Source: Kyocera]

[Kyocera's MARBL comes in a two-toned black-on-black color scheme featuring a slim clamshell design and a low price point - $29.99. ]

Warren, NJ and San Diego -- Virgin Mobile USA is on a roll with yet another "must-have" handset for its style-savvy yet value-conscious youthful customer base this April. Sleek and stylish with two-toned black-on-black accents, MARBL by Kyocera Wireless packs a range of great features into a slim clamshell design with structured lines and rounded keys for easy texting.

MARBL offers all of the essentials including a bright color display, internal antenna, text messaging capabilities, room for hundreds of contacts and a two-way speakerphone. Intuitive in design and low in price at $29.99, MARBL joins such popular Virgin Mobile handsets as the Switch Back and Slice with Web browsing, access to search and social networking sites, and relevant, entertaining mobile content including pre-loaded wallpapers, Superphonic ringtones and fast-paced games.

"Our research among 15 to 34-year-olds shows that 68% currently have a clamshell or 'flip' phone, and that a majority expect their next phone to be that style as well," said Howard Handler, chief marketing officer for Virgin Mobile USA. "The same is true of Virgin Mobile's own 4.6 million customers, and MARBL gives them everything they need at an affordable price."

"A mobile phone is as much about functionality as it is about style, and the user-friendly aspect of our Oystr phone has proven tremendously popular," said Tom Maguire, vice president of global marketing and product planning at Kyocera Wireless Corp. "MARBL kicks that same sensible functionality up a notch with a slimmer, more modern look that is sure to win many fans among both new and existing Virgin Mobile customers." A recent report from NPD Group indicates that having a flip-phone form factor is the most important in buying a new cell phone. [The NPD Group/Mobile Phone Track - 12/06]

Weighing less than 3 ounces and measuring .8 inches thin, MARBL by Kyocera Wireless is available now at Virgin Mobile's more than 35,000 retail locations nationwide, including Best Buy, Circuit City, Kmart, RadioShack, Target, Wal-Mart, Amazon.com and Virgin Mobile's own Web site, www.virginmobileusa.com,. The company will also offer a full suite of Genuine Accessories by Kyocera to support the phone, such as hands-free headsets.

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