|GET Interactive launches first mobile video shopping app|
Posted: 21-May-2007 [Source: GET Interactiv e]
[New mobile video shopping application from GET Interactive delivers a real-time consumer shopping experience directly into a mobile environment. Users can make purchases applied to their wireless bill or download a GPS location-based coupon for the nearest store carrying the product.]
Winston-Salem, NC -- GET Interactive today announced the availability of the world's first mobile video shopping application. The new application is a component of GET Interactive's patent pending advertising platform that, for the first time, delivers a real-time consumer shopping experience directly into any video content on the Web or in a mobile environment. The application drives new revenue for wireless and mobile content providers by enabling mobile subscribers to identify products in mobile video content and purchase those products directly from their mobile phones, or download coupons redeemable at nearby retail stores -- all without disrupting the viewing experience.
"Our new mobile shopping application creates a direct one-to-one interaction between consumers, brands and mobile video on a level that has never been achieved before," said Frederick (Rick) Harrison, CEO and founder of GET Interactive. "It is the first application of its kind to deliver a tangible, workable mobile video revenue model to wireless providers and mobile portals."
Traditional advertising models have proven unsuccessful in mobile environments. Mobile subscribers cannot justify paying for minutes while viewing ads in front of, or during, content that they have chosen to download or stream. As a result, the amount of mobile video actually being consumed is limited due to the subscribers' desire to avoid pre-roll advertisements and the provider's inability to derive substantial revenue from the "third screen."
GET Interactive's new mobile video shopping application solves this problem by enabling the actual mobile video content to operate as a storefront for products featured in sets and wardrobe. As a result, the application eliminates the mobile video bottleneck by driving subscriber consumption, as they will be more likely to download video content with an opt-in advertising model. Consumers shopping with the GET Interactive mobile platform will have the option of direct purchases which may be applied to a wireless bill, or downloading a Global Positioning System (GPS) location-based coupon to the nearest store carrying the desired product. In this way, the GET Interactive mobile video platform can be used to drive retail promotions and foot traffic. Additionally, GET Interactive will drive revenue for mobile providers by allowing service charges to be applied to direct purchases.
GET Interactive is currently in discussions with wireless providers and mobile portals to bring this application to consumers. The company's patent-pending advertising model can currently be seen on the Website of Paramount Pictures' "Freedom Writers," the 2007 film starring Academy Award winner Hilary Swank. In addition, the company is currently in discussions with Interscope, Geffen and A&M Records which are part of the Universal Music Group and will announce new partnerships and new shoppable content in the second quarter of 2007.
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