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Japan's KDDI offers pointing mobile search app
Posted: 04-Jun-2007 [Source: GeoVector]

[GeoVector and CyberMap Japan launched Mapion Pointing Application 2.0, the world's first pointing based local search solution for mobile phones.]

San Francisco, CA -- GeoVector Corporation, the leader in pointing based search solutions, and CyberMap Japan Corp., owner of mapping services leader Mapion, today launched Mapion Pointing Application 2.0, called Mapion Pointing Appli, for mobile phones in Japan. This upgrade transforms Mapion's existing GeoVector pointing mobile search service into a fully commercial application available to over 2 million phones.

Mapion Pointing Application is an exciting tool that allows users to easily find and launch rich content by pointing and clicking mobile phones at retailers, restaurants, historical sites or any of Mapion's 700,000 Points of Interest (POI) across Japan. The service combines Mapion's POI data with GeoVector's pointing based technology and spatial search engine, providing the world's first truly personal local search.

The new release builds upon the success of Version 1.0, user feedback and solid experience, greatly improving functionality and ease of use. New capabilities include user driven opt-in advertising, sponsored categories and preferred placement.

"These upgrades greatly improve our mobile local search capabilities, giving users the information they need, wherever they need it most," explained John Ellenby, President of GeoVector. "Users and advertisers can now connect based on the user's interests, without the exchange of any personal information."

"Mapion is always searching for pioneering technologies to improve our user experience," said Takehiko Murata, President of CyberMap Corp.Japan. "GeoVector's exciting technology allows us to bring users an experience available nowhere else in the world, giving us a significant advantage over our competitors."

"Soon people will pick up any GeoVector capable mobile device and merely point it at something to access a wide variety of rich content," added Ellenby. "While a computer and mouse help you to surf the world wide web, GeoVector enables you to Surf the Whole Wide WorldTM just by pointing your mobile phone."

The service was initially launched over the KDDI network in January of 2006 and is now available for download with Sony Ericsson models W32S, W41S, W44S and W51S phones, the W41K by Kyocera, the W42CA by Casio and, in July, the W52S from Sony Ericsson.

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