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Sprint announces new location-based shopping app
Posted: 07-Jun-2007 [Source: Sprint Nextel]

[Sprint and GPShopper launch Slifter - a GPS-based mobile local product search app that finds products at neighboring store locations.]

Overland Park, Kan & New York -- Sprint customers can now search and find products at local retailers, see price and availability information, and get directions to the store - all on select Sprint phones. Sprint and GPShopper today announced the launch of Slifter, the first mobile local product search application that employs GPS technology to find products at neighboring retail locations.

Slifter makes real-world shopping more interactive: customers simply enter a keyword, product name, model number or UPC code to find a product. They can then view product availability, price and promotional information. Sprint GPS capabilities ensure the closest possible retailers are identified in the search. From video games to vacuum cleaners, using Slifter, Sprint customers can now search for more than 85 million products available at more than 30,000 retail stores across the country.

"Sprint's industry-leading GPS applications make everyday tasks like shopping easier for our customers by providing relevant information when and where they need it," said George Ranallo, director of wireless data applications for Sprint. "With Slifter from GPShopper, Sprint customers can use their phones to find the closest retailer to purchase a desired item, without needing to check a phone book, Internet listing or map."

Shoppers using Slifter can save items to a shopping list, and can also share their finds by sending product information to their friends' and families' mobile shopping lists.

"We are thrilled to be working with Sprint to bring Slifter to Sprint customers," said GPShopper founder and CEO Alex Muller. "Sprint, the leading distributor of GPS-enabled applications, and Slifter are revolutionizing the shopping experience by empowering consumers to use their mobile phones to find information on products and promotions at local retailers."

Slifter is immediately available for download for $1.99 per month. To download, Sprint customers should select the Web icon on their phone's main menu and then type "Slifter" in the search box, or download via a PC by visiting the Sprint Digital Lounge at www.sprint.com/digitallounge. Standard data charges also apply.

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