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Kyocera Wireless and Puretracks collaborate on digital music store
Posted: 21-Jun-2007 [Source: Kyocera Wireless]

[Kyocera Wireless to embed Puretracks' digital music store on new mobile phones enabling smaller carriers the opportunity to offer a "white late" digital music service. ]

San Diego -- At the BREW Developers Conference, Kyocera Wireless, a leading global manufacturer of CDMA wireless phones and devices, and Puretracks announced a formal collaboration to bring Puretracks's digital music store to Kyocera mobile phones, enabling wireless operators without their own music services to offer this service to customers without having to worry about digital rights management (DRM) issues. The solution will allow smaller, regional carriers to take advantage of increased revenues from digital music sales without having to invest in their own wireless services. As a "white label" digital music services provider, Puretracks's solution allows operators to customize and brand the solution as they see fit, allowing their customers to enjoy a richer multimedia experience without having to abandon their preferred carriers.

Puretracks is a leading North American digital music solutions provider with over 2.5 million songs licensed from major record companies and leading independent labels from around the world (in WMA, AAC and MP3 formats), with additional tracks added on a weekly basis. Puretracks offers both online and wireless white-label full-track music download solutions for digital music downloads, including files with or without digital rights management.

"Interoperability and portability are everything - subscribers want access to their music whenever and wherever they are, and there's no better way to deliver on that promise today than the mobile phone," said Alistair Mitchell, president and CEO, Puretracks Inc. "Together with Puretracks, Kyocera Wireless is blazing a trail by giving its customers choice and ultimate flexibility to offer music any time, anywhere in both DRM and Non-DRM formats under their own brands to their subscribers."

Kyocera Wireless expects to begin shipping phones embedded with Puretracks's digital music store in 2008.

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