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Smartphone adoption on the increase in China
Posted: 24-Jul-2007 [Source: In-Stat]

[In-Stat reports the Chinese smartphone market doubled from 2005 to 2006. Entertainment functionality appears to be fueling the demand.]

Scottsdale, AZ -- Driven by the continuous functional improvement of Smartphones, the introduction of middle-range models, better designs, and the enrichment of third-party applications, 10.46 million Smartphones shipped in China in 2006, double from 2005, reports In-Stat. The explosive growth indicates that the Chinese Smartphone market will soon enter the mass adoption stage, the high-tech market research firm says. Entertainment functions are Chinese Smartphone owners' primary favorites, rather than productivity functions, according to an In-Stat consumer survey.

"The most important three factors respondents would consider when purchasing their next Smartphone are function, brand and price," says Raymond Yan, In-Stat analyst. "Security, Internet access and synchronization with PCs are the top three problems that existing Smartphone users thought needed improvement."

Recent research by In-Stat found the following:

* 97.9% of Smartphone users would purchase another Smartphone when their current phone needs replacement. * More than half of Smartphone owners paid $25 or more every month for wireless services, 30% higher than that of non-Smartphone users. * Most Smartphone users have no idea about the OS of the phone and do not care about it when purchasing Smartphones.

The research, "Entertainment is Key to Smartphone in China" (#IN0703902CWW), covers the market for Smartphones in China. It provides analysis of an In-Stat consumer survey of Chinese wireless phone users. Analysis of the attitudes and perceptions of respondents towards Smartphones--both of current Smartphone users and potential Smartphone users--is provided.


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