Topics Mobile Tech News Saturday, December 15


Contact us

Site search:
complete archives list

Site Sponsors:

Don't forget AT&T and Verizon promo codes at to save money.

Berg Insight says handset navigation users will reach 43 million in 2012
Posted: 07-Sep-2007 [Source: Berg Insight]

[Berg Insight expects growth in mobile navigation services to be driven by GPS-technology in smartphone handsets and the bundling of navigation and map content with mobile devices and service plans.]

Gothenburg, Sweden -- According to a new research report by Berg Insight the number of mobile subscribers accessing maps and downloading routes using their mobile handsets in Europe and the USA is expected to grow from 4 million users in 2007 at a compound annual growth rate (CAGR) of 60.8 percent to reach 43 million users in 2012. Revenue from subscriptions and advertisement is expected to reach Euro 512 million by 2012 from Euro 96 million in 2007, a CAGR of 39.8 percent.

The growing adoption will be driven mainly by the introduction of GPS-technology in smartphone handsets and bundling of navigation and map content with mobile devices as well as service plans.

This year the successful launch of the GPS-enabled Nokia N95 has opened up the market for handset based navigation in Europe. The US market has evolved further with GPS already being a standard feature in all CDMA-handsets. Sprint Nextel and Verizon Wireless have attracted millions of subscribers to navigation services, a feat which European network operators now hope to repeat. Meanwhile, Nokia is putting its full weight behind a handset-centric map and navigation platform, whereas Google and Yahoo! are extending their existing local search and map propositions with Mobile Web 2.0 applications.

Andre Malm, telecom analyst, Berg Insight says, "Record shipments of PND devices in Europe and the US have introduced the benefits of GPS for motorists. Now the major players in the mobile industry are in hot pursuit of delivering the same experience for pedestrians, commuters and travellers on the handset display."

Berg Insight expects that ad-funded services will account for an increasing share of the mobile navigation market. Navigation fits perfectly with local search applications that offer completely new opportunities for advertisers to target consumers in novel ways. Mr Malm urged the mobile industry players to embrace the ad-funded service model in order to stay competitive on the emerging market. "Maps are already available free of charge from a host of sources on the Internet. Soon navigation will reach that stage too pulling away the very foundation for premium rate mobile propositions," said Mr Malm.


Back to Headlines...

Apple Watch Apple Watch

iPhone 6 and iPhone 6 Plus iPhone 6 and iPhone 6 Plus

Amazon Fire Amazon Fire

Samsung Z - Tizen Samsung Z - Tizen


HTC One mini 2 HTC One mini 2

OnePlus One OnePlus One

HTC One (M8) HTC One (M8)

Samsung Gear 2 Tizen Watch Samsung Gear 2 Tizen Watch

HP VoiceTab HP VoiceTab

T200 octa-core T200 octa-core

Nokia 2520 Tablet Nokia 2520 Tablet

Samsung Galaxy Round Samsung Galaxy Round

BlackBerry Z30 BlackBerry Z30

iPhone 5S and iPhone 5C iPhone 5S and iPhone 5C

Samsung Galaxy Mega Samsung Galaxy Mega

Sony SmartWatch 2 Sony SmartWatch 2

iOS 7 iOS 7

Jolla Jolla

BlackBerry Z10 BlackBerry Z10

Galaxy S 4 Galaxy S 4

Galaxy Note 8.0 Galaxy Note 8.0

Ubuntu on Tablets Ubuntu on Tablets

LG Optimus G Pro L-04E LG Optimus G Pro L-04E

Firefox OS Firefox OS

Sony Zperia Z Sony Zperia Z


Valid HTML 4.1!

RSS © 1999-2018 Traques LLC
All times recorded in UTC