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KDDI Announces Eight New au Handset Models
Posted: 20-Oct-2007 [Source: KDDI]

[KDDI announces new 'au' handsets with cutting-edge features including the world's first 2.8" QVGA organic EL display.]

Tokyo, Japan -- KDDI and Okinawa Cellular are pleased to announce a fall/winter line-up of eight new au handsets, following on the popular summer line-up. The concept behind the new models is support for each customer's individual lifestyle as a familiar part of daily life. The new models will appear from mid-November.

Three of the new models will feature KDDI's integrated 'KCP+' platform, enabling them to support the very latest au services, notably LISMO 'Audio Equipment Compatibility,' 'au x Sony MUSIC PROJECT,' and 'au one Gadget,' which can display each customer's preferred information and features on the standby screen.

KDDI has also developed, in collaboration with Samsung SDI, the world's first* 2.8-inch QVGA, organic EL display for use in au handsets. This display will be used in three of the new models, including the 'Wooo Keitai W53H,' which is named after Hitachi's HiVision TV brand. The new display will enable users to enjoy One-Seg TV and other services in beautiful, vivid color. In addition, this diverse line-up will include the 'CARD SIZE SLIM' W55T, an ultra-slim model just 9.9 mm thick, and the 'Simple Keitai,' which is easy to use, even for people new to mobile phones.

Including the 'INFOBAR 2,' which was released on September 26, the au fall/winter line-up comprises nine models. Seven of them are CDMA 1X WIM models, six support One-Seg, and four have an organic EL display.

The W55T will be available via the Internet as a "premium version," in a limited release of 3,000 units.

* As a 2.8-inch QVGA main display for a mobile phone, as of October 16, 2007

* 'Wooo' is a registered trademark of Hitachi Corporation.

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