[Neo's next handset, the Ellipse, set for launch June 2008 and features WiFi, 4 MP camera, touch screen, and an MP3+MP4 player.]

UAE & UK -- Neo, the UK & Dubai based Mobile Phone Brand is finally here. With its launch in Dubai, the brand has seen great success with it's first handset, the Neo 808i. The Neo 808i is the smallest fully featured Mobile Phone in the market today with Bluetooth, Camera, FM Radio, Expandable memory, MP3 & MP4 players, memory expansion to 4GB, games, organizer and much more.

The company has seen great success in its home market and has sold thousands of handsets within its first two weeks. The brand has even outsold many popular brands. Neo is now looking to launch globally targeting, Europe, USA and Asian markets. On receiving its FCC, CE and GCF certifications, Neo phones are now fully certified and tested. Neo will also be launching 3 more handsets by the end of the year. They have stayed true to their brand ethos "Your Style" and have come up with 3 uniquely designed handsets. Pallav Patel, President of Neo Products Limited, says, "We alleged that we would be different; and true to our word, the Neo 808i has been a great success due to this simple fact. And here on, every handset we bring will be unique and will stand out from the rest. We believe that we will be the brand that will finally bring some well needed flavor back into the industry. We have seen extraordinary sales with the launch of the Neo 808i and we have not even starte! d yet. We aim to be global within the next two months". Neo's upcoming handsets will also be on display during the Mobile World Congress show in Barcelona from 11 - 14 February 2008 at the Brightpoint stand # 2G35(2_0).

The Neo Ellipse will be the next handset that will be launched in June of 2008. The Ellipse will be a fully featured device with WiFi, 4MP camera, touch screen, MP3+MP4 player and much more. As its name suggests, it is based on an elliptical design concept with a look that will be the first of its kind in the industry. With it's high gloss black & red finish and chrome elevated spine, the Ellipse was designed to look more like an ultramodern art piece. The aim is to provide consumers with a device that is packed with features while maintaining a look that is exclusive to the Neo brand.

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