Atheros Communications, Inc., a leading developer of advanced semiconductor system solutions for wireless and wired communications, today announced that its Wi-Fi technology delivers the convenience of wireless connectivity to the new Netflix Player by Roku(TM). Subscribers can now instantly stream movies and TV episodes from the Netflix website to televisions through the innovative player.
Atheros' market-leading WLAN technology in the Netflix Player by Roku will allow more than eight million Netflix subscribers to watch movies over the Internet on any television in the house -- without the hassle of installing networking cables. The cost-efficient solution brings reliable wireless connectivity to the Netflix player to ensure seamless, dependable reception of movie and program selections.
"The amount of video content available online is skyrocketing. Consumers need easy and flexible ways to receive that content directly on their home entertainment systems," said Tim Bajarin, president of Creative Strategies. "By adding Atheros' Wi-Fi into this new system, Roku is further simplifying this process for consumers and delivering on the promise of the connected TV."
Todd Antes, vice president of the Wireless Networking & Computing business segment for Atheros, said, "The new player by Roku advances Netflix's revolutionary movie-by-mail service by enabling it for the digital age. Netflix subscribers now have simple, fast access to an expanding library of video content and can stream it to any TV in the home with Atheros' high-performance Wi-Fi."
"Roku is pleased to partner with Atheros to offer consumers a quality wireless experience with the new Netflix player," said Anthony Wood, chief executive officer and founder of Roku. "We are confident that Atheros' reliable wireless connectivity and coverage will deliver a satisfying user experience to our customers."
The Netflix Player by Roku is now available to subscribers of the Netflix service. For more information about the Netflix Player by Roku please visit http://www.roku.com/netflixplayer.