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Revamped CBS Sports Mobile Website launches in time for football season
Posted: 13-Aug-2008 [Source: CBS Sport sMobile]

[CBS announces revamped CBS Sports Mobile web site set for unveiling in September and the launch of the CBS Sports Mobile Ultimate Sports Application providing everything "for the ultimate sports fan on-the-go."]

Ft. Lauderdale, FL -- Just in time for football season, CBS Sports Mobile has launched a new application, announced plans for a redesigned and improved mobile website and is offering a free rich-media fantasy alerts service all geared for wireless devices.

The CBS Sports Mobile Ultimate Sports Application provides everything for the ultimate sports fan on-the-go, with live scores, stats, headlines, streaming videos, and complete control of CBSSports.com fantasy teams. With the CBS Sports Mobile Ultimate Sports Application users can find other fans, update personal profiles, and talk smack with rivals on the message boards, which are all cross-platform with the CBSSports.com online Community.

The CBS Sports Mobile Ultimate Sports Application is fully customizable, offering users a personalized mobile wireless experience by featuring scores and news on their favorite teams across all major sports and fantasy leagues. Currently accessible on 18 different handsets using AT&T wireless service, the CBS Sports Mobile Ultimate Sports Application is available for a monthly fee of $4.99.

This September, CBS Sports Mobile will unveil a completely redesigned wireless home for CBS Sports. Accessible by entering www.cbssports.com on any internet enabled wireless device, the revamped Mobile 2.0 website will bring a richer, more advanced wireless experience to sports fans by integrating the latest standards and content technologies into the mobile environment.

The new CBS Sports Mobile website provides users with a personalized sports experience, delivering fans the sports news, scores, videos, analysis and stats they crave while giving them the ability to conduct cross-platform interactions with the CBS Sports Community. The site's personalization features offer sponsors highly-targeted advertising opportunities to reach sports fans.

Significant updates to the fantasy football companion, which already includes live fantasy scoreboard and the ability to set your lineup, include accepting/denying trades, viewing all roster trends, and add/dropping players. The new CBS Sports Mobile website is available through the wireless decks of Sprint, T-Mobile, Verizon and AT&T as well as off-deck with any internet enabled handset.

CBS Sports Mobile has also released a free, rich-media fantasy mobile alerts service. CBSSports.com fantasy football users can now receive instant text updates on all their fantasy players, including immediate notification of trades offered/accepted/rejected/withdrawn, "my player" news specific to your fantasy team and fantasy tips, in video format on who to start, sit, dump and trade from the fantasy experts at CBSSports.com. Fantasy alerts will include direct links to the fantasy companion section of the CBS Sports Mobile web site, allowing users to take immediate action based on the information provided within the mobile alert. (Standard carrier text rates apply)

"We are very excited to launch the Ultimate Sports Application in time for this year's football season. The popularity of football combined with increased user-functionality, mobility, and personalization makes this the perfect application for every football fan on-the-go," said Jeff Sellinger, Executive Vice President, CBS Mobile. "Mobile experiences are about accessing data you want as quickly as possible, with the least amount of clicks. In addition, the enhanced re-launch of the CBS Sports Mobile website will offer fans a free alternative with a fully personalized user experience on any internet enabled wireless device."

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