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Yahoo! oneSearch Launches as the Mobile Search Service on T-Mobile USA's New Web2goSM Service
Posted: 20-Nov-2008 [Source: Yahoo!]

[Yahoo! oneSearch to be the default search for T-Mobile's web2goSM service.]

Bellevue, WA & Sunnyvale, CA -- T-Mobile USA, Inc. and Yahoo! Inc. announced that, beginning today, Yahoo! oneSearch™ powers mobile Internet searches made through T-Mobile’s new web2goSM service. Web2go provides a better Web browsing experience on your mobile phone by making it easier to view and navigate the Web through a customizable home page, a simplified shopping and download experience, and Yahoo!’s award-winning mobile search experience.

Yahoo! oneSearch provides customers who search through T-Mobile’s web2go with access to what they are looking for - from news, financial information, weather conditions, Flickr™ photos and Web images, to Web and mobile web sites. Yahoo! oneSearch will also display relevant ringtones, wallpaper, games and other content available in the T-Mobile Store® within search results.

Yahoo! oneSearch is designed for the needs of the mobile user, intuitively returning results grouped around the user's query intent. For instance, when users search for a sports team, Yahoo! returns the latest scores, schedules, team profiles, roster, news, images and a link to the team's Web site. Alternatively, if a user searches for a movie, Yahoo! returns show times at local theaters, reviews, news articles and information on the cast. Consumers no longer need to surf through a sea of links to find the information they want while on-the-go. Yahoo! oneSearch delivers relevant information on virtually any topic – including up-to-date airline flight details, integrated information from Wikipedia and Yahoo! Answers, and much more.

"T-Mobile's web2go helps connect our customers to the people, places and information that they want by providing access to the Internet wherever they go," said Cole Brodman, Chief Development Officer, T-Mobile USA. "Web2go includes personalized internet access, and with an integrated mobile search powered by Yahoo! oneSearch, it delivers a more intuitive mobile experience that places the most relevant information at the fingertips of T-Mobile customers."

Also beginning today, Yahoo! will deliver mobile sponsored search results and in some cases display advertising within the search results presented through T-Mobile’s web2go. With a focus on creating the monetization engine for the mobile Internet, Yahoo! is enabling advertisers to reach their target audiences at large scale and with impact. Yahoo! is delivering a compelling consumer service via Yahoo! oneSearch that will help marketers connect with consumers on the go.

"Yahoo! oneSearch revolutionized the mobile search experience, by delivering relevant answers to queries that mobile users have while on-the-go. More than 70 leading mobile operators around the world selected Yahoo! to power the mobile search experiences, providing us with an enormous opportunity to connect mobile consumers," said David Ko, senior vice president, Connected Life, Yahoo! Inc. “With our innovative products and global partnerships we are a leader in mobile search and are incredibly excited to bring Yahoo! oneSearch to more and more users every day. Together, T-Mobile and Yahoo! are providing users with compelling mobile services, while creating unique opportunities for advertisers to reach the rapidly growing audience of mobile consumers."

This announcement follows the strategic partnership announced earlier this year to provide mobile search and advertising for T-Mobile International across ten European countries. (See Yahoo! press release from February 12, 2008 titled “Yahoo! to Further Solidify Position as Premier Mobile Search Provider”)

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