[Cellular South announces The Family Talk and Text & Talk plans. ]

Rideland, MS -- Consumers looking to save money in a tight economy while not sacrificing value and service can now turn to Cellular South for the most affordable family plans in the wireless industry. Cellular South, a leader in helping consumers get more out of their mobile phones, is offering family plans that cost less and offer the best value when compared to similar basic plans for all other major wireless carriers.

By switching to Cellular South and taking advantage of the new family plans, consumers can reap annual savings ranging from $120 up to $240 based on comparable rate and service plans offered by other leading wireless carriers.

"With an uncertain economy, consumers are examining every aspect of their family spending -- including wireless -- to ensure the best value and service," said Jim Richmond, director of Corporate Communications for Cellular South. "We've designed our plans to help families save a lot of money without sacrificing quality and service -- all on a nationwide network you can count on."

By rolling out its family plans in time for the holidays, Cellular South is offering consumers an easy way to start reaping the savings from its industry-leading service right away.

The Family Talk plan offers families a choice of 700 or 1,400 minutes to share. The Family Talk plans include 700 or 1,400 nationwide minutes, plus unlimited mobile-to-mobile calling with other Cellular South customers. Starting at $49.99 a month, these plans offer options to fit any family size. Plus, families can add up to 4 lines -- for $9.99 each -- on either plan to share in the minutes and take advantage of the unlimited mobile-to-mobile calling with their family members or other Cellular South customers.

Richmond said the Family Talk plans offer unprecedented savings for families when you consider that free nights and weekends -- beginning at 7 p.m. each day -- are included at no extra charge. "Comparing our plans to competitors, consumers can see right away which carriers are 'family-friendly' and how they can really stretch their wireless communications budget in a tight economy," he said.

Cellular South also is rolling out the industry's first Text & Talk plan aimed at families with youngsters or teenagers who mainly use text messaging as their primary means of communication. The $19.99 a month Text & Talk plan, the only plan of its kind currently on the market, includes unlimited nationwide text messaging plus 200 nationwide anytime minutes.

The new Family Talk and Text & Talk plans join industry-leading "Smartphone" and "Total Unlimited" plans in helping consumers get more out of their wireless devices and realize a significant savings at the same time.

The Smartphone plan, designed for the way consumers use their phones once they switch to a BlackBerry or other smart phone, includes unlimited mobile web, e-mail, text messaging and mobile-to-mobile calls, plus 500 nationwide anytime minutes, for only $49.99 a month. The Total Unlimited plan includes unlimited nationwide calling, unlimited text messaging, mobile web and e-mail for $79.99 a month on most mobile phones and $99.99 a month for smart phones.

In addition to its new Family Talk and Text & Talk plans, Cellular South offers consumers the best value in wireless today, including:

-- 3G high-speed data access in six times as many markets as other carriers in its primary footprint and -- with its nationwide network of networks -- no other carrier has a larger 3G high-speed data network.

-- Special holiday promotions, including free activation, free first month of service and a free BlackBerry Pearl smartphone when customers sign up for a two year voice contract and a one year data agreement.

-- Time and money-saving ways for customers to shop on their mobile phones anywhere and anytime -- through mShopper(TM) and Cellfire®. mShopper(TM) provides access to more than 100 online merchants and 13 million products to track competitive deals and notify users of sales. Cellfire® offers customers valuable mobile coupons from such well known retailers as Kroger, Sears and Hollywood Video.

-- Discover Center specialists in every Cellular South retail location to show customers how to get more out of their mobile phones, including helping relieve the stress of holiday shopping and providing access to rich news, weather, sports and retail shopping content on the mobile web.

-- Through the wireless industry's first customized, co-branded mobile web content platform with Viigo, Cellular South offers smartphone users one-click access to real-time news, weather, sports, travel, stock market results, entertainment, blogs and other valuable information from over 5,000 of the best Internet content channels.

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