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Motorola's top spot in U.S. fading
Posted: 09-Dec-2008 [Source: MultiMedia Intelligence]

[Motorola looks to lose its top spot in the US mobile phone market next year as Samsung and LG are closing fast.]

Scottsdale, AZ -- MultiMedia Intelligence projects that Motorola will remain the most successful mobile handset manufacturer in the US market in 2008, but that share is rapidly fading. According to recent research by MultiMedia Intelligence, Motorola is projected to provide 21% of all handsets consumed in the consumer market in the US. Samsung and LG are closing fast and promise to surpass Motorola in 2009.

"The market share changes among the top mobile handset providers is noteworthy; however, it is not the story of the market," according to Rick Sizemore, chief strategy officer with MultiMedia Intelligence. "The market share gains made by RIM and Apple are coming at the expense of the market incumbents and are affecting the way the entire market competes."

Key highlights of the research include:

* In 2008, Samsung is the No. 1 ranked vender in terms of market share in the highly influential 12-to-17-year-old age-group. Samsung is also No. 1 among African American and Hispanic consumers.

* Blackberry sales are expected to better than double in 2008. The most popular age demographic for Blackberry users in the US is 35-44.

* LG is ranked No. 1 in 2008 in the 25-to-34-year-old segment, due to strong adoption by males in that segment.

* Nokia is the No. 1 vendor to the 65-and-older segment.

* Women make up nearly 60% of all US Treo consumers. The strength of Treo among women versus men is most apparent in the younger segments.

* There are clear differences in the handset choices by different genders. Samsung is the No. 1 vendor to women in 2008, whereas Motorola is the No. 1 vendor to males.

"US Mobile Handset Market & Customer Segmentation" analyzes the US market for cellular handsets shipments by manufacturer in terms of: Age, Race, Ethnicity, Gender


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