Virgin Mobile USA (NYSE: VM - News) announced today that it is joining the fight against breast cancer with the launch of the LG Pink Flare limited edition handset, available exclusively at Best Buy stores nationwide.
Five dollars from the purchase of every Pink Flare handset, each priced at $29.99, will benefit Susan G. Komen for the Cure®, the world's largest breast cancer organization, funding life-saving breast cancer research and community health programs. Virgin Mobile USA is committing to donate a minimum of $150,000 to Susan G. Komen for the Cure's programs.
"We couldn't be more excited to bring this partnership to our customers by offering such a great way for them to get involved in this important cause," said Joel Silverman, Vice President of Sales, Virgin Mobile USA. "It's our experience that Virgin Mobile USA customers look to actively support causes that they care about and this partnership with Best Buy and LG provides a new, visible opportunity for them to do so."
"Susan G. Komen for the Cure's partnership with Virgin Mobile USA and Best Buy offers consumers a visible and effective way to support our mission to end breast cancer forever," said Katrina McGhee, vice president of marketing at Komen for the Cure. "The electric-pink phone enables consumers to make their support known and encourages them to use their voice in the breast cancer movement."
In 2008, an estimated 180,000 new cases of invasive breast cancer were diagnosed in women and more than 40,000 women died from breast cancer in the United States.
"These numbers are unacceptable," said McGhee. "We have come a long way in the breast cancer movement, but there is still more work to be done. With the help of Best Buy and Virgin Mobile USA, we are moving closer to our vision of a world without breast cancer."