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According to In-Stat, E-Book Consumers want Longer Battery Life, Internet Connectivity and Email
Posted: 09-Sep-2009 [Source: In-Stat]

[In-Stat recent consumer survey results found that e-mail, longer battery life and Internet connectivity were the top care abouts among respondents who plan on buying an e-book in the next year.]

Scottsdale, AZ -- The electronic book (e-book) segment, having firmly established itself in the US market, has plenty of room for growth that will be bolstered by new features such as e-mail and Web connectivity, reports In-Stat. An e-book is a handheld consumer electronics (CE) device capable of accessing and storing a wide array of digitized books for portable use. Examples are the Amazon Kindle DX and the recently introduced Sony E-Reader Daily Edition.

“According to In-Stat’s most recent consumer survey, current e-book owners desire email capability in the next e-book they purchase”, says Stephanie Ethier, In-Stat analyst. “Longer battery life and Internet connectivity are the top two desired features among respondents who don’t currently own an e-book but plan to buy one in the next year.”

Recent research by In-Stat found the following:

* Amazon is the leading brand of e-book owned.

* The largest percentage of e-book owners (45.5%) is spending between $9 and $20 a month on e-book content.

* Eleven percent of total survey respondents said they planned to purchase an e-book over the next 12 months.


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