|Cricket Enters into National 3G Data Roaming Agreement|
Posted: 04-Aug-2010 [Source: Leap Wireless]
[Leap Wireless announces its subsidiary Crick communications has entered into a roaming arrangement significantly expanding its 3G data capabilities.]
San Diego -- Leap Wireless International, Inc., a leading provider of innovative and value-driven wireless communications services, today announced that its operating subsidiary Cricket Communications has significantly expanded its 3G data capabilities through a new roaming arrangement, which will enable Cricket to offer its customers nationwide 3G data roaming to complement the nationwide voice service it currently offers.
Today, the Cricket 3G data network covers a population of approximately 92 million potential customers (POPS). With the new agreement, Cricket’s 3G data offering will grow to cover over 280 million POPS.
“Together, the roaming and wholesale agreements we announced today will provide a national platform that we expect will strengthen our retail relationships and distribution capabilities,” said Doug Hutcheson, Leap’s president and CEO. “Data is increasingly important, particularly as Smartphones, tablets and other devices and services gain popularity across our customer base, and we expect our ability to offer high-speed data services across the United States will result in meaningful subscriber growth and a better customer experience over the life of these agreements.”
Third party retail is an increasingly important distribution channel for prepaid wireless services. According to Nielsen data, approximately 42% of all prepaid phones and service activations in the first quarter of 2010 took place in a major retail chain store, a grocery store or a convenience store.
Additional details of the agreement and its financial impacts will be discussed today at Leap’s Analyst and Investor Day in New York City. Replays of the webcast from the Analyst Day can be accessed at the company’s website http://investor.Leapwireless.com.
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