[Taiwan-based HTC is attempting to make itself into a global brand and is running second in sales to Apple in the U.S. smartphone market.]

By Joe Mcdonald, Beijing (AP) -- "East Asia is the world's electronics factory, yet unless they are Japanese, producers are largely anonymous. Now HTC Corp., a Taiwanese maker of smart phones, is moving out of the shadows and trying to establish its own brand name as it competes with Apple's iPhone."

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