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Virgin Mobile Debuts New Free Music App in Android Market
Posted: 18-Mar-2011 [Source: Virgin Mobile USA]

[Virgin Mobile USA launches next generation of its social networking music app, Virgin Mobile Live 2.0 now available for download on the Android marketplace.]

Warren, NJ -- Virgin Mobile USA is launching the next generation of its social networking music application, called VIRGIN MOBILE LIVE 2.0.. Now, all Android™ users will have free access to the company’s critically acclaimed music stream hosted by DJ Abbey Braden, as well as past Virgin Mobile FreeFest performance videos, and “check in” features at events and performances, such as Lady Gaga concerts. All status updates made using the app will also sync with Facebook and Twitter.

The app becomes available for download on the Android marketplace today, and users can access live and taped streaming music and film programming at any time. Live performances from Virgin Mobile’s “LIVE HOUSE” at SXSW will debut on phones equipped with VIRGIN MOBILE LIVE 2.0 starting next week.

The app allows Android users, including both Virgin Mobile and non-Virgin Mobile customers, to stream content from VIRGIN MOBILE LIVE, the no-contract wireless carrier’s online 24/7 music and entertainment stream. VIRGIN MOBILE LIVE launched last year and features rock, hip hop, indie, pop and dance remixes and exclusive artist interviews with signature host, Abbey Braden. The application will first launch with select film and music content from Virgin Mobile-sponsored events such as Virgin Mobile FreeFest and “Virgin Mobile Presents The Monster Ball Starring Lady Gaga.” Updates will be made frequently to allow for a more diverse selection. VIRGIN MOBILE LIVE 2.0 will also offer up-to-the-minute blogging posts from Braden as well as special check-in “treats” for those fans attending Lady Gaga shows in the U.S.

“Music has always been at the core of Virgin Mobile’s DNA,” said Ron Faris, director of Brand Marketing for Virgin Mobile. “And given our fans’ addictive nature to discover and share new music, we wanted to make sure they had access to the hottest new bands right at their fingertips. We’re especially thrilled to invite non-customers to this experience so they can see what our brand is all about.”

Mobile users with Android-based handsets, including Virgin Mobile’s recently launched LG Optimus V™ and Samsung Intercept™, can turn their handsets into mobile music machines that leverage Virgin Mobile Live’s built-in music player and limit the need to carry multiple devices.

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