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American Express and Sprint Collaborate to Promote Serve (sm)
Posted: 19-Jul-2011 [Source: Sprint]

[Companies announce agreement to provide Sprint customers access to Serve, the American Express digital payment platform. This marks the first agreement for Serve with a mobile carrier.]

New York -- American Express (NYSE:AXP) and Sprint (NYSE: S) today announced an agreement that will provide Sprint customers with easy access to ServeSM, American Express' recently launched digital payments platform. The agreement marks Serve’s first relationship with a mobile carrier since launching in late March, and builds on Sprint’s commitment to providing customers mobile solutions with convenience and choice.

This summer Serve’s mobile wallet application will be made available in the Sprint Zone to Sprint customers using select Android-powered smartphones1. Sprint customers with these devices can find Sprint Zone, which also provides Sprint account information, recommends apps and more, as an icon on their Sprint mobile device.

Serve is an easy-to-use digital payment platform that unifies online, offline and mobile payment options into a single account. Serve can be funded from a bank account, debit, credit or charge card, or by receiving money from another Serve account. Sprint customers who register and qualify for a Serve account will be able to use their Serve card for making purchases at American Express participating merchants, paying their Sprint mobile bill, and in the future, for redeeming offers on goods and services. Across carriers, Serve supports Android and Apple iOS operating systems and will continue to be developed to support additional operating systems including Microsoft and RIM operating systems.

“Sprint is a forward thinking company that is constantly looking for new ways to simplify processes and provide the best solutions for its customers. Their decision to promote Serve in the Sprint Zone is a reflection of that philosophy and we are excited to move forward with this relationship,” said David Messenger, Executive Vice President, Enterprise Growth, American Express. “We believe that customers will benefit greatly from taking advantage of Serve’s functionality as a quick, user-friendly way for tackling the often tedious task of paying bills and making mobile payments.”

“Sprint is pleased to join with American Express to offer this convenient tool for sending and receiving money to friends, paying bills and making purchases online,” said Kevin McGinnis, vice president-Product Platforms, Sprint. “Our relationship with American Express is a great example of Sprint’s open enablement strategy. Sprint brings practical, easy-to-use apps and services to our customers from trusted brands like American Express.”


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