Social media research specialist DigitalMR releases latest findings on what customers are saying about smartphones on the internet.
DigitalMR analysed over ¼ million customer comments about smartphones across July-August 2011. Just over two-thirds (67%) of these customer views are positive, compared with 33% negative.
The most mentioned smartphone brands are all Android models. HTC garners more mentions than any other brand, with a 35% market share of all positive comments and a 32% share of the smaller, negative comments group. Next placed is Motorola with 21% positive mentions and 21% negative, followed by Samsung with 20% positive and 25% negative. Together, these Android brands account for three quarters of all measured customer comments regarding smartphones.
Results are based on comments posted by consumers on the major smartphone brands: Apple, Motorola, Samsung, RIM (Blackberry), HTC, LG, Nokia, Sony Ericsson, Huawei and HP across Jul-Aug 2011.
Interestingly, the more established smartphone brands from Apple and RIM (Blackberry) only account for 5% and 3% of total customer comments respectively.
DigitalMR’s analysis (powered by SocialNuggets) is based on comments posted via a range of relevant websites and open access social media platforms. It measures, not only the number of comments posted by consumers on the internet, but also their sentiment – whether posts are positive or negative in nature.
Managing Director of DigitalMR, Michalis Michael commented: “Android models are now comfortably outselling more traditional models from established players such as Blackberry and iPhone, and this is firmly reflected in their dominance in terms of online buzz.”
All the brands measured, achieve a positive Net Sentiment Score (NSS) for Jul-Aug. NSS provides an overall percentage score of net positive posts.
The average NSS taken across all the brands measured is 34%. This shows customers are generally very happy with their devices and are sharing the good news online.
Of the three most talked about brands on the web, HTC had a NSS of 38%, followed by 34% for Motorola and a below par score of 23% for Samsung.
The highest NSS is achieved by Nokia (55%) followed by LG (45%) with the lowest by HP (13%) followed by Huawaei (20%).