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Study Finds News Sites Fail to Aim Ads at Users
Posted: 13-Feb-2012 [Source: NYT]

[Research shows evidence that web sites are not attracting the same advertisers online as they do on other platforms due to failure to make use of user-focused technology.]

By Tanzina Vega (NYT) -- "A new study released Monday by the Pew Research Center Project for Excellence in Journalism looked at 22 news Web sites and more than 5,300 digital ads. It found that many of the sites had not attracted the same advertisers online as they did on other platforms."

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