Topics Mobile Tech News Thursday, December 14

Headlines

Contact us


Site search:
complete archives list




Site Sponsors:


Don't forget AT&T and Verizon promo codes at Sidepon.com to save money.


Nearly 30% of mobile web users intend to buy Apple iPad 3
Posted: 05-Mar-2012 [Source: inmobi]

[InMobile survey reveals nearly one-third of respondents are planning to buy the iPad 3, and 44% would only consider the iPad if purchasing a tablet. ]

San Mateo -- InMobi, the largest independent mobile ad network, today announces the results of its custom iPad-focused study, iPad 3 and the Mobile Market. The InMobi announcement acts as a forecast for the March 7 Apple iPad announcement in North America.

Commenting on the study, Anne Frisbie, Vice President and Managing Director, North America, InMobi, says: “Nearly one-third of respondents are planning to buy the iPad 3, and 44% would only consider the iPad if purchasing a tablet. Interestingly, 65% of those who intend to buy an iPad 3 would consider buying an iPad or iPad 2 at a reduced price instead,indicating that whether or not consumers purchase an iPad 3 versus an older model, the excitement around the iPad 3 release will likely increase iPad penetration in the tablet market.”

Key highlights from the study include:

*29% of respondents are planning to buy the iPad 3. 54% of those who are planning to buy the iPad 3 do not already own a tablet. *65% of those who intend to buy an iPad 3 would also consider buying an iPad or iPad 2 at a reduced price instead. *50% of those surveyed who intend to buy the iPad3 are willing to pay over $500. If the iPad 3 is over $599, however, 57% of those surveyed would opt for an older model instead. *44% of respondents would not consider another tablet brand instead of the iPad. Amongst those who would consider other brands, however, the Samsung Galaxy took second place, with 27% of respondents saying they would consider buying it. 14% said they would consider a Kindle. *The features respondents are most looking forward to are faster processor speed (57%), followed by better battery life (47%), a higher-quality screen (46%), and 4G connectivity (43%). *51% of respondents would purchase the iPad 3 for entertainment over business or education.

Anne Frisbie continues, “In terms of the impact of the iPad 3 on the mobile industry as a whole, we definitely see consumer adoption of tablets contributing to increased mobile media consumption, as our recent Mobile Media Consumption Study shows that North American mobile consumers are already spending more time on mobile devices versus TVs or PCs.”

To view the infographic from this study, seethe Consumer Research section of the InMobi Research webpage: www.inmobi.com/research

About the study: iPad 3 and the Mobile Market

InMobi conducted the on-device survey among 689 US mobile users. The survey was distributed on InMobi’s mobile advertising network and the data is representative of all major platforms in the US market, including Android and iOS.

More...

Back to Headlines...

Apple Watch Apple Watch

iPhone 6 and iPhone 6 Plus iPhone 6 and iPhone 6 Plus

Amazon Fire Amazon Fire

Samsung Z - Tizen Samsung Z - Tizen

LG G3 LG G3

HTC One mini 2 HTC One mini 2

OnePlus One OnePlus One

HTC One (M8) HTC One (M8)

Samsung Gear 2 Tizen Watch Samsung Gear 2 Tizen Watch

HP VoiceTab HP VoiceTab

T200 octa-core T200 octa-core

Nokia 2520 Tablet Nokia 2520 Tablet

Samsung Galaxy Round Samsung Galaxy Round

BlackBerry Z30 BlackBerry Z30

iPhone 5S and iPhone 5C iPhone 5S and iPhone 5C

Samsung Galaxy Mega Samsung Galaxy Mega

Sony SmartWatch 2 Sony SmartWatch 2

iOS 7 iOS 7

Jolla Jolla

BlackBerry Z10 BlackBerry Z10

Galaxy S 4 Galaxy S 4

Galaxy Note 8.0 Galaxy Note 8.0

Ubuntu on Tablets Ubuntu on Tablets

LG Optimus G Pro L-04E LG Optimus G Pro L-04E

Firefox OS Firefox OS

Sony Zperia Z Sony Zperia Z



 

Valid HTML 4.1!

RSS © 1999-2017 Traques LLC
All times recorded in UTC
webmaster@MobileTechNews.com