Nokia brought Times Square to a standstill on Friday as thirty-thousand people watched one of the biggest electronic take-overs of the iconic New York landmark for the launch of the Nokia Lumia 900. Using the latest CGI technology the team behind the massive Hollywood blockbuster, i-Robot, created one of the world's largest LED displays.
Nokia took control of nine of the square's famous electronic screens to ensure the crowd was immersed in light and music from every direction.
The light show was introduced by international superstar Nicki Minaj, who sang a medley of tracks from her new album, Pink Friday: Roman Reloaded.
Dozens of the world's leading visual artist worked for more than 5,000 hours, day and night for more than three weeks, to create the hundreds of jaw-dropping effects that were used on the large screens.
All of the electronic screens were controlled from a mobile server that was fed by eight miles of cable spread over four square blocks of the city.
Combining real dancers with 200ft high computer generated graphics, a building in the square was turned into a living, breathing entity. It was made to appear as though it was filling with water and then "melting" in front of the crowd.
The ground-breaking visual event, to launch the Nokia Lumia 900 in North America, was choreographed to an exclusive Nokia Lumia remix of Minaj's hit 'Starships', performed live by DJ and producer Doorly.
To watch the amazing New York light show go to http://www.youtube.com/nokia
The Nokia Lumia 900 will be available exclusively in North America from AT&T from April 8 for $99.99. With 4G LTE speeds and outstanding design, the Nokia Lumia 900 lets customers access their email, music and social media quickly.
Nokia is a global leader in mobile communications. Every day, more than 1.3 billion people use their Nokia to capture and share experiences, access information, find their way or simply to speak to one another. Nokia's technological and design innovations have made its brand one of the most recognized in the world.