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Open Mobile Alliance (OMA) Marks 10 Year Anniversary With Messaging Workshop and Company Product Demos
Posted: 09-Jul-2012 [Source: OMA]

[The agenda for the week-long event includes a workshop that will address the need for a new global messaging standard.]

Brooklyn, NY -- OMA and its 120 member companies arrive in Brooklyn today, marking 10 years of specification work that has seen significant impact across the mobile industry and interest from new industry verticals and developer communities. As the organization marks this significant milestone, it anticipates the future requirements from an industry that is evolving to include entirely new application and service companies that will need to operate seamlessly with legacy telecommunications systems and existing resources in operator networks.

Reaching a 1.4 billion deployment milestone with its device management suite of specifications in March 2012, OMA continues its history of support for the global adoption of data services across both mobile and internet platforms. OMA's contributions span a variety of working groups that include device management, as well as content delivery and rights management, messaging, location and broadcast technologies. Recently, OMA has seen uptake from developer communities using its standardized APIs, which open operator networks to third party development in an open and programmable way.

"Our extensive API program, as well as an increasing number of specifications that support the rapidly emerging machine-to-machine services market, continue to draw interest and participation from across the value chain," says Mark Cataldo, Chairman of the Board, OMA, and Senior Advisor at Orange France Telecom. "Even more exciting, we are now seeing interest in OMA from automotive, health care, consumer appliance and sensor vendors whose products will soon have a network connection. Likewise, new companies that seek the wide marketability upon which OMA specifications are built are also seeing the value of OMA and learning how they can get involved."

In addition to OMA's regular specification work and Board meeting, the agenda for the week-long event includes a workshop that will address the need for a new global messaging standard. "Instant messaging and proprietary solutions have a history of platforms and technologies that operate in silos and do not interoperate with each other," says Kevin Holley, Vice Chair of the OMA Board, and Head of Standardization at Telefonica. "Our workshop certainly addresses the messaging standardization challenges that we have faced as an industry and how Network Operators and others can address global user needs. More importantly, we have included the perspective of over-the-top and other vendors who use Internet based messaging for their business models. The input of these companies will be crucial if we are to understand if there is truly a need for a global messaging standard." Find full workshop agenda here.

OMA will host a member company product Demo Day on Thursday, 12 July, as part of its 10th Anniversary. The planned product demonstrations will use both new and well-established OMA specifications, and will showcase how new applications and services are being built on top of existing operator systems. "Our members and guest companies will offer a dozen different demonstrations -- both existing products and proof of concept models," says Musa Unmehopa, chair of the OMA Technical Plenary and Director of Standardization at Alcatel-Lucent. "Not only are we able to see the modularity across OMA's long standing enablers, but also the incorporation of brand new enablers -- products and services based on augmented reality, location based machine-to-machine communications, and even interoperable services that work across various social network platforms." Find full list of product demonstrations here.

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