As Verizon announces strong second quarter results and AT&T and Sprint look poised to do the same, it is worth noting that the mobile market is still in a state of constant flux, with winners and losers are still yet to be crowned.
LTE pricing strategies for consumer handsets: case studies of NTT DOCOMO and Verizon Wireless
LTE entry prices are on average twice as high in Europe as in other regions of the world. In Asia and the USA, LTE operators have better aligned LTE prices with those for 3G services and are using tiered pricing models that combine 3G and 4G technology across all tiers in order to promote LTE take-up. Sales figures published by NTT DOCOMO suggest that 3G-level pricing and LTE-compatible devices are the strongest drivers of LTE adoption.
New market research from Analysys Mason offers 4G forecasts for Western Europe by device type, a comparative analysis of LTE handset packages in developed Asia-Pacific nations, Europe and the USA, and an assessment of LTE pricing strategies in Europe. This report also provides an overview of best-practice LTE pricing from Japan and the USA, including case studies of NTT DOCOMO and Verizon Wireless.
An full table of contents and and free sample pages from the full report are available at http://www.giiresearch.com/report/an247091-lte-pricing-strategies-consumer-handsets-case.html
The value of 800MHz spectrum in Europe is declining as markets mature
The 800MHz spectrum is being released as a result of the switchover from analogue to digital TV in most European countries. Some countries in Europe are yet to complete the move to digital TV, but many have already switched off their analogue TV transmissions and have auctioned licences in the 800MHz band. Those countries are (in order of date of switch-off): Germany, Sweden, Spain, Italy, Portugal, France, Switzerland and Denmark. There has been a slight downward trend in the price of this digital dividend spectrum since 2010, and research firm Analysys Mason expects this trend to become more pronounced as 800MHz auctions continue to take place in Europe.
Availability of 800MHz spectrum represented the first opportunity to acquire the appropriate spectrum to deploy LTE in countries such as France, Germany and Italy. However, in Denmark in 2010 for example, the regulator awarded new frequencies for LTE in the 2.6GHz band. Four operators won licences in this band (Hi3G, TDC, Telenor and Telia). Telia launched LTE2600 in December 2010, and TDC launched LTE2600 services in October 2010. The existence of these LTE networks diminished the necessity to acquire sub-1GHz spectrum for coverage. Telia LTE network, for example, covered 75 per cent of the Danish population by the end of 2011.
An Executive Summary for this report and free sample pages from the full document are available at http://www.giiresearch.com/report/an247094-value-800mhz-spectrum-europe-declining-markets.html
Voice in an LTE environment: the implications of VoLTE and strategies for operators
Mobile operators in developed markets are now rolling out LTE smartphones to their customer bases. These devices require voice service support, but few operators have a clear strategy for the 'long-term evolution' of their voice services, both in terms of cost and revenue, and in terms of portfolio development. This research from Analysys Mason provides an overview of the various technological options available to operators, a status report of the major VoLTE deployments worldwide, and further discussion of the various inputs to the VoLTE investment decision..