|Smartphone Users Worldwide will Download 37 Apps on Average in 2012|
Posted: 26-Jul-2012 [Source: ABI Research]
[Even though smartphone downloads increased in 2012 compared to 2011, ABI Research predicts the average download count will not increase substantially over the coming years.]
London -- The world’s smartphone subscribers will download about 36 billion apps in 2012, according to a new industry analyst forecast; resulting in almost 37 native apps through the year for the average smartphone subscriber. The forecast reflects a nearly 6% global increase to the 35 apps downloaded per smartphone subscriber on average in 2011.
Despite the increase against 2011, ABI Research senior analyst Aapo Markkanen believes the average download count will not increase substantially over the coming years. Rather, it is likelier to start modestly decreasing. Markkanen explains, “When forecasting on app downloads one has to make a number of assumptions on, for instance, the device mix, developer activity, and the demographics of existing and future smartphone users. The next waves of smartphone subscribers in the more mature app markets of the United States, Western Europe, and parts of Asia will be downloading quite notably fewer apps than, say, the first one-third of the mobile consumers who bought smartphones.”
According to Markkanen, “News and magazine apps are a segment where the momentum is likely to shift towards the web within the next two to three years. Since news and media content already account for a large share of smartphone usage and are likely to play an even bigger role in later adopters’ usage, changes in this segment alone will make subscribers on average download fewer native apps.”
These findings are from ABI Research’s Mobile Application Storefronts (http://www.abiresearch.com/products/service/mobile_application_storefronts) Research Service. The service focuses on the distribution and the economics of mobile apps, providing data-driven insights on areas such as download volumes, revenues, and business models, as well as trends within different applications categories.
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