|At Least 50% of US Mobile Users to Conduct Transations via Mobile Devices by 2015|
Posted: 25-Sep-2012 [Source: MarketResearch.com]
[By 2015 a number of forecasts expect at least 50% of US mobile users to be conducting transactions from their mobile devices, doubling the 25% utilization rate in 2011.]
Rockville, MD -- MarketResearch.com has announced the addition of the new report "Mobile Banking and Payments," to their collection of market reports.
At the beginning of 2011, 30% of mobile phone users in developed markets used a mobile banking service on their mobile phones at least once. By 2015 however, a number of forecasts expect at least 50% of US mobile users to be conducting transactions from their mobile devices, doubling the 25% utilization rate in 2011. Despite the success of mobile banking apps, the future of mobile banking is likely to be dominated by browser-based solutions, due to the convergence of PC-based and mobile internet. The mobile financial service adoption by consumers will grow significantly during the next few years, exceeding the use of online banking by 2015. By offering mobile financial services, banks can reasonably expect to increase their sales by as much as 60%, while research has shown that implementation of such technology can reduce the cost of acquiring a new customer by 20% due to the increased effectiveness of mobile-related customer acquisition marketing.
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