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ALCATEL ONE TOUCH Announces the Reinvention of the Entry Smartphone Segment at the Consumer Electronics Show 2013
Posted: 09-Jan-2013 [Source: Alcatel]

[Alcatel showcases a series of entry level smartphones including the One Touch X'Pop, M'Pop, S'Pop and T'Pop models.]

Las Vegas -- TCL Communication, designer and manufacturer of ALCATEL ONE TOUCH branded mobile devices, will showcase their vibrant, colorful and customizable entry-level smartphones, the POP series, at the Consumer Electronics Show.

"We brought color to this dark entry segment of the smartphone market, which has long been focused on blacks and greys and simple nondescript phones," said Dan Dery, CMO of TCL Communication. "That not only means color in the real sense, but also color in the sense of variety and customization."

The Pop series comes in four different size variations and is about simplicity, not by restricting choice to one or two undesirable models, but rather by making it easy for customers to choose the exact color, shape, size and customization that suits them.

"Our motto when creating the Pop series was 'easy to use, easy to choose,'" added Dery.

ONE TOUCH X'POP

X'POP is the X-tra large member of the POP family with a 4.5 inch qHD display for a rich viewing experience. Other key features include a dual core 1 GHz CPU, a 5MP camera with autofocus and smile detection and an additional front facing camera for video chats. The phone comes with Android Ice Cream Sandwich 4.0 with the option to upgrade to Android Jelly Bean 4.1.

ONE TOUCH M'POP

As the Medium-sized member of the POP family, the M'POP smartphone offers a high quality 4 inch WVGA screen, a 5MP camera and an additional front facing camera for video chats and runs on Android Jelly Bean 4.1 with a 1GHz CPU.

ONE TOUCH S'POP

At only 62mm across and 115mm high, S'POP is the small member of the POP family of phones. Small and sexy, it still packs a punch with a 1GHz CPU running on Android Jelly Bean 4.1. A 3.5 inch HVGA screen, 3.2MP camera and an additional front facing camera are the other features of this compact and attractive phone.

ONE TOUCH T'POP

T'POP is the tiny member of the POP family and offers an extremely competitive smartphone in the ULC Android segment. It has a simple user interface, a 1GHz CPU, 3.2MP camera and a wide variety of colors to choose from.

All of the members of the ONE TOUCH POP family are available in a wide variety of colors to suit every personality. They also feature ALCATEL's unique ONE TOUCH UE focusing on providing a simple and intuitive experience where everything is at your fingertips. This includes pre-installation of the most popular apps such as Facebook, Twitter and Whatsapp and a pre-configured home screen. The POP phones arrive ready to use right out of the box. A wide range of accessories and custom covers are also available for each phone.

For 20 years, the ALCATEL brand has brought global innovation and quality in mobile telephony to the widest range of audiences. The ONE TOUCH smartphone product line leverages expertise from around the world, bringing unique products at prices to be accessible by all.

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